Senior Product Marketing Manager defining market strategies for a B2B maritime tech startup, leading segmentation, storytelling, and competitive clarity efforts.
About the role
- Product Marketing Manager at Mendix leading market insights and strategies for low-code application development platform. Engage enterprise IT community and collaborate cross-functionally to generate product value.
Responsibilities
- Deliver messaging and positioning that articulates differentiated value in a rapidly changing market at a global scale.
- Develop and collaborate on go-to-market strategies to engage IT leaders, Enterprise Architects, and Software Development Leaders in large enterprise environments.
- Enable sales teams to articulate the value of our products.
- Collaborate with Campaign teams to ensure clear alignment between campaign messaging, underlying tactics, and field execution.
- Continuously analyze market trends, customer behavior, and competitors, and communicate timely, actionable insights.
Requirements
- 5+ years of Product Marketing, Product Management, or Presales experience.
- Excellent communications skills with an ability to translate technical features into benefits and value for different buyer personas in enterprises.
- Demonstratable ability to drive cross-functional results across product, sales, demand generation, and channel partners.
- Prior experience in platform go-to-market
- Prior experience with Challenger Sales methodology
- Bonus: Hands-on knowledge and experience in application development
Benefits
- Flexible remote working arrangements can be supported.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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