Brand Manager executing marketing strategy for hematology products at CSL Behring. Managing brand performance and leading cross - functional collaboration in compliance with regulations.
About the role
- Associate Product Manager focusing on business analysis and strategic marketing for McCormick. Leading marketing activities and collaborating with teams to achieve profitability for the Gourmet Portfolio.
Responsibilities
- Responsible for business analysis, insight generation, and leading strategic marketing activities for the McCormick Gourmet Portfolio to achieve short- and long-term share goals
- Overall responsibility for profitability, promotion, pricing, packaging, distribution, merchandising, research and new product plan for the Gourmet segment
- Development and implementation of marketing plans for product segments that support McCormick’s net sales and profit objectives
- Providing analysis of and recommendations relating to product offerings and business results
- Understanding competitive brands and providing action plans to address threats
- Understanding and identifying challenges and opportunities at key customers
- Development and execution of plans that address key issues and opportunities for the segments
- Execution of promotional calendars consistent with the marketing plans
- Execution of product line optimizations and cost savings initiatives
- Independently leading cross functional teams and agencies for new product development, graphics updates, and/or new initiatives to grow the business
- Delivering monthly business analysis for shipment pacing and forecasting through pre-commercial review reports to senior marketing
- Preparing monthly consumption analysis of key programs and recommendations through the monthly business process reports to senior marketing
Requirements
- Degree in Marketing or closely related business discipline
- Ideally 1-2 year’s experience in marketing or a related field (preferably in CPG)
- Strong understanding of Excel, data analysis (Circana – POS & Panel), and financial analysis
- Good written communication and presentation skills
- Strong leadership, creativity and problem-solving skills with a bias for action
- Demonstrated ability to collaborate and motivate a team to achieve results
- Demonstrated excellent results in professional positions that indicate interest and capability for the role
- Demonstrated success leading and championing business recommendations for senior management
- Consumer products experience preferred but not required
- Experience leading cross-functional teams a plus
Benefits
- Competitive compensation
- Career growth opportunities
- Flexibility and Support for Diverse Life Stages and Choices
- Wellbeing programs including Physical, Mental and Financial wellness
- Tuition assistance
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