Marketing Specialist creating and optimizing demand generation campaigns across multiple channels in the Americas region. Collaborating with global marketing teams for local execution aligned with company growth strategy.
About the role
- Shopper Marketing Manager leading retailer-focused activation across Australia for pet care brands. Driving visibility and conversion through creative marketing strategies and campaigns in-store and online.
Responsibilities
- Lead customer marketing activation by developing tailored retailer plans and retail media campaigns that boost visibility, engagement, and conversion across in-store, online, and retail media channels.
- Manage end-to-end creative adaptation, tailoring global assets for local retailer needs and ensuring seamless delivery of high-quality materials.
- Drive portfolio deployment by supporting launches, updates, and rationalisation initiatives with customers to optimize in-market performance.
- Enhance the shopper experience by deploying Perfect Store/Digital Store assets and identifying opportunities to improve shopability across retailer environments.
- Strengthen customer/ retailer advocacy through education programs, localized content, and the rollout of Platinum Partner initiatives.
- Oversee A&CP and Trade Expense budgets, ensuring smart allocation, financial compliance, and clear reporting on investment effectiveness.
Requirements
- A university degree in Marketing or a related field, with a passion for building impactful brand experiences.
- Demonstrated experience in shopper, trade, or customer marketing within FMCG or pet care, with a sharp understanding of how brands win at retail.
- Deep knowledge of omni-channel retail environments, from in-store theatre to digital shelf strategy.
- A proven track record of planning, executing, and analyzing high-impact campaigns that drive visibility and conversion.
- Exceptional project management and organizational skills, with the ability to juggle multiple partners and priorities.
- A strong communicator who excels at building trusted relationships with internal teams, retailers, and agency partners.
- Solid financial acumen, including budget management and ROI evaluation.
- A genuine passion for pets and the premium pet category is a strong advantage.
Benefits
- Purpose: Help craft beloved brands with a legacy of over 100 years of local manufacturing making products that people and pets will love all while helping to build a more sustainable future.
- People: A culture that values your contributions, fosters leadership, and recognises the impact you make. Your work truly matters here.
- Development: Shape your career with personalised development and real opportunities to grow from day one.
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