Shopper Marketing Manager leading retailer-focused activation across Australia for pet care brands. Driving visibility and conversion through creative marketing strategies and campaigns in-store and online.
Responsibilities
Lead customer marketing activation by developing tailored retailer plans and retail media campaigns that boost visibility, engagement, and conversion across in-store, online, and retail media channels.
Manage end-to-end creative adaptation, tailoring global assets for local retailer needs and ensuring seamless delivery of high-quality materials.
Drive portfolio deployment by supporting launches, updates, and rationalisation initiatives with customers to optimize in-market performance.
Enhance the shopper experience by deploying Perfect Store/Digital Store assets and identifying opportunities to improve shopability across retailer environments.
Strengthen customer/ retailer advocacy through education programs, localized content, and the rollout of Platinum Partner initiatives.
Oversee A&CP and Trade Expense budgets, ensuring smart allocation, financial compliance, and clear reporting on investment effectiveness.
Requirements
A university degree in Marketing or a related field, with a passion for building impactful brand experiences.
Demonstrated experience in shopper, trade, or customer marketing within FMCG or pet care, with a sharp understanding of how brands win at retail.
Deep knowledge of omni-channel retail environments, from in-store theatre to digital shelf strategy.
A proven track record of planning, executing, and analyzing high-impact campaigns that drive visibility and conversion.
Exceptional project management and organizational skills, with the ability to juggle multiple partners and priorities.
A strong communicator who excels at building trusted relationships with internal teams, retailers, and agency partners.
Solid financial acumen, including budget management and ROI evaluation.
A genuine passion for pets and the premium pet category is a strong advantage.
Benefits
Purpose: Help craft beloved brands with a legacy of over 100 years of local manufacturing making products that people and pets will love all while helping to build a more sustainable future.
People: A culture that values your contributions, fosters leadership, and recognises the impact you make. Your work truly matters here.
Development: Shape your career with personalised development and real opportunities to grow from day one.
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