Content & Demand Generation Specialist planning and executing content and demand generation initiatives. Collaborating with marketing and sales teams to enhance brand credibility and lead conversion.
About the role
- Demand Generation Manager at Malbek designing comprehensive multi-channel campaigns for enterprise accounts. Collaborating with teams to execute ABM strategies and track performance metrics.
Responsibilities
- Design and execute comprehensive campaigns to engage key enterprise accounts
- Create customized marketing content for various platforms
- Continuously test and refine strategies by running A/B tests
- Work independently and collaboratively with the marketing, business development, and customer success teams
- Execute across paid, owned, shared, and owned media
- Leverage 6sense, Bombora, G2, and TrustRadius intent data
- Track, analyze, optimize, and report on the performance of demand generation and ABM campaigns
- Drive stakeholder engagement by fostering collaboration
Requirements
- 5+ years of B2B marketing experience
- 2+ years in ABM, preferably with a B2B SaaS company
- Experience with tools such as HubSpot, 6Sense, Salesforce, Outreach, Asana, Excel, Einstein Analytics, and Teams
- Excellent project management skills
- Bachelor’s degree in Marketing, Communications, or related field required; MBA preferred
Benefits
- Flexible work arrangements
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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