Marketing Operations Specialist supporting marketing activities and digital communication for global law firm. Engaging with clients and ensuring content aligns with brand voice across various platforms.
MB
Hybrid Junior CRM and Marketing Automation Manager
Posted 3 months ago
About the role
- Junior CRM and Marketing Automation Manager at made2GROW GmbH in Köln, managing customer data and email marketing campaigns.
Responsibilities
- You analyze existing customer databases and optimize them based on available data and/or logic
- You set up new CRM accounts from scratch, perform database imports, and implement corporate design guidelines for email and website templates
- You are responsible for email marketing campaigns with various objectives, analyze their performance, and optimize them, e.g., using different A/B testing strategies
Requirements
- 1–3 years of experience working with CRMs such as HubSpot or similar
- Experience analyzing CRM data for lead generation and customer acquisition
- Experience with email marketing tools such as Mailchimp
- Experience designing process optimizations, e.g., using Zapier or similar tools
- Experience with WordPress, TYPO3, HubSpot CMS, or similar
- German native-level proficiency
- Business-fluent English
- Desirable but not required: experience with reporting tools such as Google Data Studio or similar
- Experience with data manipulation, e.g., using Python or similar
- Experience integrating different tools, e.g., CRM, accounting/financial systems, and eCommerce solutions
Benefits
- Meaningful projects
- Opportunities for personal development and self-fulfillment
- Personal growth and training opportunities
- Modern software and hardware
- Work from anywhere, as long as it's a similar time zone
- Almost all pets welcome
- Complimentary breakfast and drinks
- Healthy, locally prepared lunches
- Quarterly profit-sharing
- Flexible working hours
- Company transit pass (job ticket) possible
Job title
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