CRM Intern at Valentino aiding in client database management and supporting boutique teams. Focusing on data extraction and performance dashboard creation to enhance client outreach and engagement.
About the role
- Senior CRM Analyst leading Salesforce Marketing Cloud operations at a financial solutions powerhouse. Focused on optimizing automated customer journeys and data analysis.
Responsibilities
- Lead the technical administration and optimization of Salesforce Marketing Cloud (SFMC), ensuring security, access controls, and integrations.
- Ensure the quality and compliance of the database (data hygiene, opt-out management, and deduplication prevention), administrating Data Extensions and Lists.
- Actively monitor communication deliverability, IP warming, and send governance across multiple channels.
- Serve as the Point of Contact and Technical Support for Marketing, Sales, Growth, and Data teams, translating business needs into scalable CRM solutions.
- Design, build, and monitor automated customer journeys of medium to high complexity using Journey Builder and Automation Studio.
- Execute and optimize multi-channel campaigns (email, SMS, WhatsApp, Push), from segmentation through scheduling and sending.
- Develop personalized communications using AMPscript and implement segmentation logic via SQL.
- Manage activation of segmented SFMC/Data Cloud Audiences in paid media platforms (e.g., Google Customer Match, Meta Custom Audiences) for prospecting and suppression lists.
- Structure data flows to send offline conversion events (e.g., 'Qualified Lead', 'Closed Sale') from Sales Cloud or SFMC back to advertising platforms (Google/Meta) to optimize bidding models.
- Perform data ingestion, automation, and manipulation (ETL) within SFMC, using advanced SQL queries to create filters, segmentation, and complex clusters.
- Support the design and unification of data in Salesforce Data Cloud, connecting multiple sources (Sales Cloud, apps, websites) to build a single customer profile and enable hyper-segmentation.
- Ensure the connection and data flow between Sales Cloud (leads and customers) and Marketing Cloud (communications), making sure marketing actions are based on up-to-date information.
- Hands-on experience using Marketing Cloud REST and SOAP APIs for custom automations and data extraction/insertion.
- Track and report conversion funnel results, CRM KPIs, and campaign metrics.
- Conduct performance analyses (A/B tests, lifecycle/regimen optimization) and recommend continuous improvements based on data to maximize effectiveness and customer retention.
- Mentor and provide technical guidance to the Junior Analyst and other team members on SFMC best practices and CRM data architecture.
- Maintain ongoing alignment with leadership to ensure tactical executions support CRM strategy and continually enhance the customer experience.
Requirements
- Proven and extensive experience as a Senior Analyst in Salesforce Marketing Cloud, focused on the platform's technical operation.
- Practical mastery of core SFMC modules: Automation Studio, Journey Builder, Email Studio, Content Builder, and Audience Builder.
- Advanced SQL knowledge for data manipulation, clustering, segmentation, and creating complex queries.
- Experience with marketing automation and personalization of multi-channel journeys.
- Bachelor's degree in Marketing, Engineering, Information Systems, or related fields.
- Analytical, proactive profile with excellent communication skills and the ability to work with multiple teams and simultaneous demands.
- Knowledge of Salesforce Data Cloud (data unification, Data Streams, Data Models).
- Experience with AMPscript or other programming languages (e.g., JavaScript) for advanced personalization.
- Certifications in Salesforce Marketing Cloud (Consultant, Administrator, or Developer).
- Understanding of data modeling concepts, ETL processes, and APIs for system integration.
Benefits
- Health insurance
- Dental insurance
- Meal allowance or food voucher
- Childcare assistance
- Transportation allowance
- Profit-sharing program (PPR)
- Day off during the birthday month
- Life insurance
- Wellhub (wellness program)
- Férias&Co (travel benefit)
- 6-month maternity leave and 20 days paternity leave
- Flexible working hours
- #Secuida – our Quality of Life Program
- Partnerships with various establishments and institutions in education, health, leisure, and entertainment
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
Customer Success Specialist engaging with ACA software clients to maximize product utilization. Resolving issues and fostering strong client relationships through proactive support and feedback.
Senior Customer Success Specialist at ACA developing relationships with ComplianceAlpha clients. Providing regulatory and financial market expertise ensuring client satisfaction and project support.
Customer Success Advisor supporting account management and driving new opportunities in VodafoneThree Business customer base. Managing inbound and outbound calls for customer needs and NPS improvement.
Customer Engagement Consultant providing exceptional service and support for Zurich's direct life products in Australia. Handling customer inquiries and enhancing the customer experience through efficient advice delivery.
Client Experience Specialist providing exceptional operational support for Fidelity's critical clients. Bilingual position requiring expertise in mutual funds and customer relations.
Lead transition to AI - powered sales for customers at Modjo, managing Success and Support teams for optimal customer experience.
Team Lead for Customer Engagement, driving client re - engagement and leading a small team towards strategic goals in customer success.
Customer Success & Product Coordinator managing onboarding and implementation at a UK data analytics company. Collaborating with clients and internal teams to enhance customer experiences.
Commercial Specialist developing B2B customer engagement strategies for Ford. Responsible for architecting data - driven customer journeys and executing complex marketing campaigns.