Marketing Operations Specialist supporting marketing activities and digital communication for global law firm. Engaging with clients and ensuring content aligns with brand voice across various platforms.
About the role
- Marketing Operations Lead building and scaling B2B marketing architecture at Lovable. Focused on leveraging HubSpot and automation tools to improve customer journey.
Responsibilities
- Build Lovable’s B2B marketing architecture from the ground up ensuring connectivity and measurement across inbound, outbound, and partner channels.
- Ensure all touchpoints of the prosumer journey from awareness to trial to paid user are captured and measured to understand efficacy of paid, organic, social, direct, and referral channels.
- Manage campaign operational setup and tracking with checks across email, paid channels, and events in Hubspot.
- Build and optimize HubSpot workflows, lead routing, scoring logic, and integrations with other MarTech tools.
- Build and update dashboards and reports that measure campaign impact and funnel performance.
- Partner closely with Marketing, Sales, and RevOps to ensure smooth handoffs and consistent data across systems.
- Create formal process and rigor around lead list upload and enrichment in service of partner and marketing field teams.
Requirements
- 6+ years in Marketing Ops in a B2B SaaS environment
- Strong automation experience with tools like n8n, Zapier, Make, Workato, Clay, and HubSpot.
- Deep CRM expertise, including object architecture, reporting, deal stages, workflows, and integrations.
- Experience enabling GTM processes across Marketing, Sales, and/or Customer Success.
- Ability to translate messy processes into clean, scalable system logic.
- Experience with chatbots / AI agents, scripting, and builder tools (ideally Lovable).
- A product mindset—you think in terms of usability, reliability, and long-term maintainability.
- Capability to demonstrate radical ownership over multi-week, multi-month implementation projects
Benefits
- Health insurance
- Flexible work arrangements
- Professional development
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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