Marketing Operations & Compliance Lead enhancing Sanofi's marketing strategy execution through optimized content operations and compliance. Collaborates with local teams to build a compliant and efficient content engine.
About the role
- Marketing Automation Specialist optimizing marketing and sales automation for clients, enhancing lead management processes and tools. Working closely with various teams and providing training in automation solutions.
Responsibilities
- You develop, implement and optimize marketing and sales automation processes across the entire customer journey (for our clients and internally at Leadwunder)
- You design holistic, cross-departmental solutions and advise our clients to ensure the sustainable success of the measures
- You technically implement automated, performance-driven marketing campaigns (forms, landing pages, email campaigns, etc.) in a way that enables control and optimization (e.g., through comprehensive data tracking and reporting)
- You work closely with strategy, marketing and sales teams to ensure seamless integration of processes
- You select appropriate tools, introduce them and support their further development (e.g., HubSpot, Zapier, n8n)
- You create reports, dashboards and KPIs to make the success of automation initiatives measurable
- You train our clients and colleagues in the use of marketing and sales automation solutions
- You continuously monitor market trends and identify new approaches in marketing and sales automation
Requirements
- You have a degree in business, marketing, (business) informatics or a comparable qualification
- You have 2–3 years of relevant professional experience in marketing or sales automation, ideally in a consulting or agency environment
- You have experience designing and implementing lead management processes (lead nurturing, lead scoring, lifecycle management) and are highly proficient with at least one common CRM system/automation platform, ideally HubSpot
- You have strong analytical skills, a pronounced willingness to learn (a strong appetite for continuous improvement) and the ability to independently seek solutions
- You have a pronounced technological/digital affinity and enjoy further developing tools yourself
- You have already gained initial experience with AI-supported tools and applications, can evaluate relevant solutions and use them confidently in day-to-day work
- You work independently, in a structured and solution-oriented manner — and are at the same time a team player with a strong customer focus
- You communicate clearly and persuasively — fluent in German and highly proficient in English
Benefits
- Work with the latest technologies, both for our clients and internally
- Extensive development potential, including regular feedback sessions
- Opportunity to take on responsibility quickly
- Hybrid working models
- International clients across a wide range of industries
- Flat hierarchies and short decision-making paths are standard
- Attractive workplace in a collegial and pleasant atmosphere
- Fantastic team and friendly culture you can enjoy outside of work too — we love our team events!
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
MB
Junior CRM and Marketing Automation Manager at made2GROW GmbH optimizing customer data and managing email marketing campaigns. Working in a hybrid environment based in Cologne, Germany.
Marketing Automation Specialist at Lafayette Federal Credit Union optimizing HubSpot suite to drive marketing and sales initiatives. Focus on enhancing member engagement and streamlining member journey.
Senior Manager leading regional field marketing operations at Lithia & Driveway. Driving marketing strategies to enhance customer loyalty and dealership performance across multiple locations.
Senior Manager for Retail Marketing Operations driving dealership performance through innovative strategies. Collaborating with leaders to boost customer loyalty and long - term growth across dealerships.
Marketing Operations Lead improving marketing technology at CV - Library. Responsible for optimizing marketing tech stack and collaborating across teams to enhance performance and growth.
Senior Manager, Marketing Operations at Litera driving marketing performance and operational excellence through technology and data analytics. Leading scalable growth across the marketing organization and collaborating with cross - functional teams.
Experiential Marketing Operations Specialist at Findasense managing budgeting, invoicing, and payment processes for experiential marketing initiatives. Collaborating with teams and partners across various functions.
Marketing Automation Manager at Novo Nordisk ensuring efficient execution of multichannel campaigns. Driving adoption of WhatsApp and SMS while managing day - to - day operations.
Senior Manager leading marketing operations to drive customer engagement and optimize strategies for BWH Hotels. Collaborating with teams to enhance marketing capabilities using Adobe tools.