Marketing Automation Specialist optimizing marketing and sales automation for clients, enhancing lead management processes and tools. Working closely with various teams and providing training in automation solutions.
Responsibilities
You develop, implement and optimize marketing and sales automation processes across the entire customer journey (for our clients and internally at Leadwunder)
You design holistic, cross-departmental solutions and advise our clients to ensure the sustainable success of the measures
You technically implement automated, performance-driven marketing campaigns (forms, landing pages, email campaigns, etc.) in a way that enables control and optimization (e.g., through comprehensive data tracking and reporting)
You work closely with strategy, marketing and sales teams to ensure seamless integration of processes
You select appropriate tools, introduce them and support their further development (e.g., HubSpot, Zapier, n8n)
You create reports, dashboards and KPIs to make the success of automation initiatives measurable
You train our clients and colleagues in the use of marketing and sales automation solutions
You continuously monitor market trends and identify new approaches in marketing and sales automation
Requirements
You have a degree in business, marketing, (business) informatics or a comparable qualification
You have 2–3 years of relevant professional experience in marketing or sales automation, ideally in a consulting or agency environment
You have experience designing and implementing lead management processes (lead nurturing, lead scoring, lifecycle management) and are highly proficient with at least one common CRM system/automation platform, ideally HubSpot
You have strong analytical skills, a pronounced willingness to learn (a strong appetite for continuous improvement) and the ability to independently seek solutions
You have a pronounced technological/digital affinity and enjoy further developing tools yourself
You have already gained initial experience with AI-supported tools and applications, can evaluate relevant solutions and use them confidently in day-to-day work
You work independently, in a structured and solution-oriented manner — and are at the same time a team player with a strong customer focus
You communicate clearly and persuasively — fluent in German and highly proficient in English
Benefits
Work with the latest technologies, both for our clients and internally
Extensive development potential, including regular feedback sessions
Opportunity to take on responsibility quickly
Hybrid working models
International clients across a wide range of industries
Flat hierarchies and short decision-making paths are standard
Attractive workplace in a collegial and pleasant atmosphere
Fantastic team and friendly culture you can enjoy outside of work too — we love our team events!
Marketing Operations Coordinator leading action plans and growth marketing in Andorra. Connecting strategy and demand while collaborating with the sales team.
B2B Marketing Operations Manager developing operational processes for fintech company Purchasing Power. Collaborating with sales to drive marketing effectiveness in the employer space.
Operations Associate supporting free to play game operations and content execution across the Fanatics App. Collaborating with various teams to deliver engaging sports experiences.
Principal Marketing Operations Specialist leading the design and execution of global marketing operations in a healthcare and life sciences company. Driving efficiency and data - driven decision - making for impactful marketing campaigns.
Digital & Marketing Operations Manager delivering impactful (digital) campaigns for healthcare in AP Cluster. Collaborating to enhance customer experience through data - driven strategies across multiple markets.
Marketing Operations & Sales Enablement Specialist at Capital Bank, responsible for executing marketing campaigns and supporting sales initiatives. Collaborating on compliance and operational support for mortgage divisions.
Marketing Operations Analyst role at PwC handling campaign administration and supporting marketing projects. Requires strong administrative skills and proficiency in English and French.
Change Management Specialist driving operational excellence at Morgan Lewis by analyzing workflows and enabling technology improvements. Collaborating with marketing operations team for effective project delivery.
HubSpot Marketing Operations Specialist optimizing B2B marketing systems at WHITEHAT. Responsible for onboarding, implementation, and performance evaluation in a hybrid role.