Performance Marketing Manager enhancing SEO and YouTube strategies for a company specializing in audiology. Collaborate across teams to optimize digital marketing activities and achieve measurable results.
Responsibilities
Develop, manage and optimize our performance marketing activities with a focus on SEO, YouTube and online listings (location entries)
Design, implement and continuously improve our SEO strategies — from keyword analysis and AI-assisted content creation to optimization of existing content and technical SEO
Build, maintain and develop our YouTube presence — from content strategy and maximizing visibility to performance analysis
Maintain and optimize our company profiles on Google, Facebook and other platforms to increase local visibility and strengthen brand trust
Analyze and report relevant KPIs (e.g., organic traffic, rankings, watch time, CTR, conversion rates) to evaluate and optimize measures
Derive data-driven recommendations for action to further develop our digital touchpoints
Work closely with content, design, digital and sales teams, and coordinate external service providers and agencies
Requirements
University degree in marketing, media, communications or business — or an equivalent qualification
1–2 years of professional experience in digital marketing, ideally with a focus on SEO, YouTube or performance campaigns
Solid experience with tools such as Google Analytics / GA4, Google Search Console, YouTube Studio, Sistrix or Ahrefs, Yext or uberall
Analytical mindset, data-driven thinking and a passion for achieving measurable results
Creativity, initiative, teamwork and a structured way of working
Very good German language skills, both written and spoken.
Benefits
Structured onboarding and a well-coordinated team where personal commitment and mutual support come first
A growing, modern environment with room to shape processes and short decision-making paths
Training and development opportunities for personal and professional growth
Flexible working hours, partial remote work and a modern workplace at the KIND Campus
Daily freshly prepared meals in our subsidized company restaurant — regional, organic quality with a vegetarian option always available
Employee discounts of up to 50% for staff and 30% for relatives on our KIND products (glasses & hearing systems)
'Corporate benefits' — attractive employee offers from well-known providers
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