Demand Generation Lead managing SDR processes and sales strategies for B2B enterprise solutions company. Building effective sales pipelines and mentoring team members in performance optimization.
About the role
- Paid Media Manager running campaigns across Meta, Pinterest, TikTok, and Axon for digital marketing firm. Driving growth through ad deployment and audience refinement in a hybrid working environment.
Responsibilities
- Build, launch, and manage campaigns across Meta, Pinterest, TikTok, and Axon, ensuring accurate setups, tracking, naming, and audience structures
- Take day-to-day ownership of select channels including setup, pacing, optimizations, and performance monitoring
- Perform detailed QA using internal checklists to validate ad copy, landing pages, audiences, formats, UTMs, and platform requirements
- Upload and organize a high volume of weekly ads (50 plus per week) across multiple formats including 1:1, 4:5, and 9:16
- Maintain organization within project management and creative tools such as Asana and Air
- Support reporting and analysis in Motion, Northbeam, GA4, and internal dashboards by surfacing insights that improve performance
- Partner with the Growth Marketing Manager and Creative Strategist to implement creative testing, identify winning combinations, and refine performance
- Track platform updates and test new formats, placements, features, and creative approaches
- Contribute to process improvements that help the team move faster and scale campaigns effectively
Requirements
- 2 to 4 years of experience in paid social media buying, ad operations, or digital marketing execution
- Hands-on experience with Meta Ads Manager is required
- Experience with Pinterest, TikTok, or Axon by Applovin is strongly preferred
- Strong understanding of paid social campaign structures including audiences, placements, naming conventions, budgets, and pacing
- Exceptional attention to detail and the ability to spot errors before campaigns go live
- Comfortable working in analytics tools such as Motion, Northbeam, and GA4
- Strong project management and communication skills with the ability to stay organized in a high volume environment
- Self-starter who takes ownership and maintains structured, reliable workflows
- Experience with Asana, Air, Motion, and Google Sheets is preferred
Benefits
- Hybrid schedule with collaborative office-based work in Woodstock, Cape Town, once a week.
- Opportunity to work closely with fast growing international brands and a globally minded team
- Autonomy to contribute, take ownership, and shape how paid social is executed
- Career growth opportunities in a fast moving organization
- Professional development budget and birthday leave
- Join a team that values ownership, creativity, and results
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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