CRM & Lifecycle Marketing Analyst developing B2B communication strategies and engagement in a fintech environment. Join Kamino in shaping the future of financial infrastructure in Latin America.
About the role
- Growth Marketing Analyst responsible for structuring and executing growth experiments for demand generation. Joining a fintech that automates financial operations in Latin America.
Responsibilities
- Structure and execute growth experiments to increase demand generation and conversion
- Identify opportunities to scale new acquisition channels
- Optimize paid campaigns across channels (Meta, Google and others) through quantitative analysis and diagnostics to inform action plans, and commit to tracking results after plan implementation
- Develop and test landing pages, new channels, offers and approaches
- Continuously work on funnel conversion rate optimization
- Analyze acquisition data to identify growth opportunities
- Build a structured backlog of experiments and learnings
- Evolve our marketing database
- Design multichannel attribution models
- Develop AI projects to advance analyses, testing and productivity
Requirements
- Solid experience in performance marketing with a growth focus (not limited to pure traffic management)
- Highly analytical and data-driven profile
- Experience with Meta Ads and Google Ads
- Ability to design and execute growth experiments
- Familiarity with CRO and landing page optimization
- Experience in B2B SaaS or fintech is a significant plus
- Familiarity with statistical models is a plus
- Daily use of AI focused on automation, analysis and campaign management productivity
Benefits
- SulAmérica Special Health Plan 100, covering legal dependents, with no monthly fee and no copay - good health matters
- OdontoMais SulAmérica Dental Plan - Smile with peace of mind
- Life Insurance - Peace of mind makes a difference
- Flash Card - a truly flexible benefit
- Wellhub (Gympass) and TotalPass - choose the option that fits you
- Birthday week day off - you should celebrate your most important day
- Possibility to receive stock options after 1 year of employment - a real ownership opportunity
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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