Insurance Marketing Analyst supporting Producers and account teams by organizing client information and conducting analyses. Collaborating with clients and carriers to build strong relationships and drive marketing efforts.
About the role
- Marketing Analyst at Nuuly focusing on analytics and campaign performance across digital channels. Collaborating with the Growth team on insights and reporting for marketing strategies.
Responsibilities
- Own funnel and paid campaign performance analysis across digital and brand channels (Meta, Google, TikTok, Pinterest, etc.), delivering proactive insights — not just reports
- Lead monthly performance reviews — investigating key metric movements MoM, surfacing root causes, and presenting findings to the Growth team and stakeholders
- Partner with the Growth Team on Marketing Mix Modeling (MMM) efforts — contributing to model inputs, validating outputs, and translating results into spend recommendations
- Build, own, and iterate on Growth performance dashboards and reports in Looker
- Design and support A/B and incrementality tests to evaluate channel efficiency and campaign impact
- Conduct ad hoc analyses on budget efficiency, channel mix, and subscriber acquisition strategy with a high degree of independence
- Document analytical work thoroughly; QA your own queries and analyses before delivery
Requirements
- Bachelor's degree in analytics, marketing, business, or a related field
- 2–4 years of hands-on experience in analytics, marketing analytics, or a quantitative role
- Strong SQL skills — able to write, read, and QA complex queries independently
- Proficiency in Excel or Google Sheets
- Demonstrated experience with paid media platforms (Meta Ads Manager, Google Ads, TikTok, Pinterest) — comfortable working directly in platform data and understanding media metrics
- Experience with data visualization tools such as Looker
- Solid grounding in statistical concepts, including significance testing, A/B and/or incrementality testing, and familiarity with regression and attribution approaches
- Strong communication skills; able to present findings and recommendations to marketing stakeholders and senior leadership clearly and confidently
- Exposure to Marketing Mix Modeling (MMM) concepts or outputs is a plus
- Experience in e-commerce, subscription services, or DTC growth marketing is a plus
- Practical experience using AI/LLM tools (ChatGPT, Claude, etc.) for analytical work tasks is a plus
Benefits
- medical
- dental
- vision
- PTO
- generous employee discounts
- retirement savings
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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