Growth Marketing Analyst responsible for structuring and executing growth experiments for demand generation. Joining a fintech that automates financial operations in Latin America.
About the role
- CRM & Lifecycle Marketing Analyst developing B2B communication strategies and engagement in a fintech environment. Join Kamino in shaping the future of financial infrastructure in Latin America.
Responsibilities
- Build and execute the client communication strategy (B2B);
- Create a structured editorial calendar (launches, campaigns, education, activations);
- Segment the database by ICP, product, journey stage and usage profile;
- Design and implement automated communication flows;
- Create campaigns for feature launches;
- Develop educational onboarding flows;
- Increase activation rates and usage of strategic features;
- Execute cross-sell and upsell campaigns in collaboration with CS and Sales;
- Monitor metrics: open rate; CTR; engagement; conversion; feature adoption;
- Propose A/B tests;
- Optimize campaigns based on data;
- Coordinate with Product for launch communications;
- Coordinate with CS to identify friction points and customer needs;
- Coordinate with Sales for strategic campaigns;
- Work with RevenueOps on data analysis and segmentation.
Requirements
- 3+ years in CRM, Lifecycle Marketing or B2B Marketing;
- Experience with B2B SaaS (preferably fintech or tech);
- Experience with tools such as HubSpot, Salesforce, RD, Intercom or similar;
- Experience with marketing automation;
- Database segmentation skills;
- Experience building automated flows;
- B2B copywriting skills;
- Experience analyzing metrics;
- Experience with A/B testing.
Benefits
- SulAmérica Special Health Plan (Special 100) covering legal dependents, with no monthly fee and no copayment - because health matters.
- OdontoMais SulAmérica Dental Plan - for peace of mind when you smile.
- Life Insurance - for added peace of mind.
- Flash Card - a truly flexible benefit.
- Wellhub (Gympass) and TotalPass - choose the option that suits you.
- Day off during your birthday week - take time to celebrate.
- Eligibility for stock options after 1 year of employment - an opportunity to share in the company’s success.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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