Marketing Analyst in a global consulting firm developing marketing strategies and communication plans. Contributing to brand positioning and presence in national and international markets.
About the role
- Marketing Analyst at BWH Hotels helping translate data into insights for marketing strategies. Collaborating in a hybrid environment to improve digital performance and support business goals.
Responsibilities
- Analyze consumer trends, user behavior, and platform performance to identify opportunities for improvement.
- Build reports, dashboards, and predictive views to support decision‑making.
- Provide recommendations that help refine marketing strategies, digital efforts, and customer engagement.
- Automate recurring reporting to improve accuracy and efficiency.
- Ensure data quality, consistency, and clarity across reporting tools.
- Work with cross‑functional partners to share insights and assist in business development efforts.
- Use analytical judgment and sound reasoning to identify trends and address defined challenges.
- Leverage new tools and technologies including AI to enhance efficiency in reporting and daily processes.
Requirements
- A bachelor’s degree in Marketing, Business, E‑Business, or a related field (or equivalent experience).
- At least 3 years of experience developing, automating, and interpreting enterprise‑level reports.
- At least 2 years of report‑writing experience.
- Proficiency in Microsoft Office and SQL Developer; tools like Python, Adobe Analytics, and AWS are helpful but not required.
- The ability to interpret complex data clearly and concisely.
- Good organizational habits and comfort managing multiple priorities.
- Clear communication skills and an interest in collaborating with teammates across the organization.
- A steady, methodical approach to problem‑solving and presenting insights.
Benefits
- Medical/Dental/Vision available day one
- Vacation/Sick- accruals start day one
- Paid company holidays and personal holidays to celebrate what’s important to you
- 401K - company contribution and match (U.S.)
- Registered Retirement Savings Plan (RRSP) – company contribution and match (Canada)
- Employee discounts/hotel discounts
- Free financial and health wellness programs
- Tuition Reimbursement
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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