Marketing Analyst developing and optimizing marketing dashboards for app success in the DACH region. Collaborating closely with Paid Media Specialists and Marketing Consultants on campaign performance.
About the role
- Sales Support & Marketing Analyst role in RE/MAX Canada focused on supporting franchise sales team through market research and CRM management. Key responsibilities include data analysis, sales support, and reporting.
Responsibilities
- Provide day-to-day support to Franchise Sales Directors throughout the sales cycle.
- Maintain and enhance the Canadian franchise sales database, ensuring accurate tracking of prospects, leads, and interactions.
- Identify and research residential, commercial and luxury brokerages and teams for potential franchise opportunities.
- Prepare detailed profiles of prospect firms, including ownership structure, office locations, agent productivity, and other relevant metrics.
- Assist with preparation and deployment of growth announcements (press releases, social media posts, internal communications)
- Assist in new franchise transition planning and onboarding
- Develop and maintain recurring reports on Canada-wide agent population, productivity, and key real estate indicators (e.g., CREA data).
- Track and report agent counts across major franchise brands in Canada using MLS, brand websites, and company sources.
- Conduct in-depth market research including: Local real estate transaction volumes, Board and association details, Competitive landscape analysis, Emerging trends and news.
- Produce ad hoc reports and insights to support strategic decision-making.
- Continuously identify and integrate new sources of data and competitive intelligence.
Requirements
- Experience in market research, sales support, or data analysis (real estate industry and / or franchise experience preferred).
- Proficiency with CRM systems, especially Salesforce.
- Proficiency with social media platforms
- Strong analytical and organizational skills.
- Excellent written and verbal communication.
- Ability to work independently and collaboratively in a hybrid environment with an expectation of working from the Canadian corporate offices in Toronto minimum three days per week.
Benefits
- Comprehensive extended medical, dental, and vision insurance
- RRSP with generous company match
- Company-paid life and AD&D insurance
- Long-term disability insurance
- Generous paid time off package includes 15 paid holidays and generous PTO
- Flexible hours
- Monthly home office subsidy
- Employee assistance program including free counseling sessions
- Recognition program
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