Marketing Analyst developing and optimizing marketing dashboards for app success in the DACH region. Collaborating closely with Paid Media Specialists and Marketing Consultants on campaign performance.
About the role
- Senior Marketing Performance Analyst executing and analyzing SEM performance campaigns. Collaborating on reports and utilizing Google tools for marketing performance in Buenos Aires.
Responsibilities
- La ejecución, análisis y seguimiento de la inversión en campañas de performance SEM;
- El armado de reportes, la interpretación de métricas de resultados y de indicadores de performance de las distintas campañas de inversión;
- La propuesta, ejecución y el seguimiento de pruebas para evaluar nuevos formatos / creativos/ audiencias / tipos de optimización con su consecuente implementación de los accionables.
- Entendimiento y desarrollo de nuevas herramientas de vanguardia dentro del ecosistema de Google.
Requirements
- Profesional graduado en el área de exactas: ingeniería industrial, economía, administración de empresas, actuario, estadística o afines.
- Experiencia de al menos 2 años en análisis numéricos de indicadores y márgenes, elaboración de reportes.
- Experiencia con manejo de datos en SQL.
- Excel avanzado.
- Capacidad analítica, buenas relaciones interpersonales, flexibilidad para adaptarse a entornos cambiantes y desafiantes, trabajo en equipo, capacidades de comunicación y síntesis.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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