Product Marketing Specialist working at Epignosis focused on TalentCards and eFront products. Responsible for customer - first messaging and supporting product launches and marketing initiatives.
About the role
- Founding Growth Lead for Odin, driving the commercial growth engine at an innovative investment infrastructure startup. Responsible for maximizing customer conversion and developing sustainable sales systems.
Responsibilities
- Own the "growth loop" that maximises conversion of prospects & existing customers into new revenue.
- Use modern GTM tooling, marketing automation and whatever else it takes to generate high-quality MQLs for the sales team.
- Ideate, test and improve product-led growth loops that compound over time.
- Work with external agency partners and other team members on viral marketing campaigns, AI SEO, or whatever else helps us to capture and convert ICP prospects into MQLs.
- Diagnose where revenue is getting stuck and unblock it.
- Measure & maximise conversion to revenue, and reduce cycle time.
- Create a structured sales engine and all the systems & assets the commercial team need to operate it, whether it’s CRM workflows, playbooks, sales collateral, pricing documentation or case studies.
- Own & drive CRM integrity, forecasting accuracy and clear performance visibility across the entire growth loop.
Requirements
- Experience building PLG motions, activation loops or pipeline systems in high-velocity environments.
- Helped move a company from founder-led sales to structured, repeatable growth.
- Built and sold, with experience creating demand and designing the motion & systems around it.
- A strong performer who thinks outside the box
- Clear commercial judgement
- Structured thinking in complex, ambiguous environments
- Excellent problem solving
- Speed & bias for action - you get things done
- Fluency with modern GTM tooling and AI. Ability to "think lazy but work hard", maximising your leverage
- A genuine appetite for ownership at a company entering a defining stage
Benefits
- Private health insurance (Vitality)
- Paid sick leave including support for pregnancy loss and fertility treatments
- Access to Spill for mental health support
- £1,000 annual budget for health, therapy or fitness
- Enhanced maternity, adoption, paternity and partner leave
- 4% employer contribution with salary sacrifice options
- 25 days annual leave, 2 wellness days and flexible bank holidays (33 days total)
- Up to 6 weeks per year working from anywhere globally
- An additional day of leave
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