Demand Generation Lead managing SDR processes and sales strategies for B2B enterprise solutions company. Building effective sales pipelines and mentoring team members in performance optimization.
About the role
- Performance Marketing Specialist managing digital media for ICA Reklam. Focus on automations, integrations and campaigns in digital marketing.
Responsibilities
- Äga och utveckla automationslösningar inom digital annonsering
- Driva utveckling inom vår digitala marknadsföringsportfölj
- Sätta upp, optimera och kvalitetssäkra kampanjer i DV360/CM360 samt större annonsplattformar (Google/Meta m.fl.)
- Driva integrationer och automation mellan plattformar (API:er, webhooks) samt aktivering via CDP/Marketing Automation/CRM
- Bygga spårning, rapportering och analys i GA4; sprida insikter och utbilda team
Requirements
- 5+ års erfarenhet av digital annonsering (SEM, Social, Display) och martech
- God vana av DV360/CM360 samt Google Ads och Meta Ads
- Erfarenhet av API‑integrationer
- Erfarenhet av datadriven optimering med hjälp av analys och rapportering i GA4
- Meriterande om du har arbetat med automationsverktyg likt Smartly.io, Bannerflow, Cape.io, Hunch eller dylikt tidigare
Benefits
- Ingen specificerade förmåner nämns.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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