Working student or intern at Fraunhofer focusing on Business Development in Machine Intelligence. Engaging in diverse tasks including market research, customer management, and project support.
About the role
- Business analyst driving strategic marketing initiatives for the Pró-Frotas program at Ipiranga. Collaborating with CRM teams and managing annual budget control for marketing solutions.
Responsibilities
- Responsible for the strategic development of the KMV program and Pró-Frotas.
- Control of the annual budget and support for the Pró-Frotas commercial team in developing marketing solutions.
- Work with the CRM team to coordinate B2B and B2C communications.
- Management and control of the annual budgets for Pró-Frotas and KMV.
- Expense forecasting and recording.
- Support in developing marketing solutions with Pró-Frotas.
- Monitoring contracts executed with Pró-Frotas partners.
- Strategic development of the KMV program.
- Management of communication content for internal audiences, B2B and B2C.
- Analysis of KPIs and measurement of results.
- Development of incentive campaigns for the KMV program aimed at internal audiences.
- Management of internal tools that support clients in creating creatives and customized campaigns.
Requirements
- Marketing campaigns for CRM; Budget management.
- Knowledge of budget management tools, creation of CRM briefs, and data analysis using Excel and Power BI.
- Bachelor’s degree completed.
- English (a plus).
- Soft skills: relationship-building, creativity, organization, and willingness to learn.
Benefits
- 🕗 Flexible working hours
- 💙 Support for employees with a child with disabilities
- 💰 Variable compensation program
- 🏦 Private pension plan
- 💸 Length-of-service bonus
- 🧘🏻♀️ Online therapy & nutrition counseling
- 👶🏻 Newborn welcome package
- 📚 Corporate university
- 👓 Glasses and contact lens reimbursement
- 💊 Medication assistance
- 💉 Vaccine assistance
- 🏭 Market-standard benefits: Gympass, meal and food vouchers (VR/VA), transportation voucher (VT), Health and Dental Plan, Life Insurance.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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