Onsite Senior Global Business Development & Marketing Leader – Semiconductor, Optoelectronics

Posted yesterday

Apply now

About the role

  • Results-driven market leader for Semiconductor and Optoelectronics sectors at PerkinElmer. Focus on P&L management, strategic planning, and driving revenue growth.

Responsibilities

  • Develop and execute comprehensive global strategies tailored to key applications in Semiconductor and Optoelectronics sectors.
  • Translate market insights into actionable plans that drive pipeline, win rate, and revenue growth.
  • Partner with product management and R&D to define compelling solutions, value propositions and messaging.
  • Conduct voice-of-customer (VOC) studies and market segmentation analyses.
  • Monitor market trends, customer needs, and competitor movements to inform strategy.
  • Translate data into business recommendations that influence roadmap and go-to-market execution.
  • Manage segment-level business performance (P&L) across instrument, software, and consumables portfolios.
  • Track pricing performance and margin contribution; support pricing strategies that align with customer value and market conditions.
  • Lead the development of sales enablement tools, quantified value props, and training content to drive funnel acceleration.
  • Collaborate closely with sales and commercial operations to align marketing campaigns to regional growth targets.
  • Provide competitive analysis, win/loss feedback, and market share insights to drive sales strategy.
  • Design and execute integrated marketing campaigns, including product launches, awareness-building, and lead generation initiatives.
  • Align messaging and content development across inbound and outbound channels.
  • Ensure campaign performance is tracked and optimized to achieve KPIs.
  • Oversee digital presence and programs across website, social, email, and digital advertising.
  • Leverage analytics to continuously improve campaign performance and audience engagement.
  • Maintain brand consistency and thought leadership positioning in digital channels.
  • Develop high-impact customer programs including webinars, workshops, and conference engagements.
  • Foster relationships with key opinion leaders, industry bodies, and customer champions.
  • Gather and synthesize customer feedback to inform marketing and product strategies.

Requirements

  • Bachelor’s degree in marketing, Chemical, or related field required.
  • 7–10 years of experience in B2B marketing, preferably in scientific instrumentation.
  • Broad global experience in the Semiconductor and Optoelectronics
  • Ability to travel, as necessary (up to 40%)
  • Proven track record in developing global marketing strategies and managing product launches.
  • Experience in related analytical markets highly desirable.
  • Strong business acumen, project management, and cross-functional leadership skills.
  • Data-driven mindset with experience in campaign performance tracking and digital tools.

Benefits

  • Health insurance
  • Professional development opportunities

Job title

Senior Global Business Development & Marketing Leader – Semiconductor, Optoelectronics

Job type

Experience level

Senior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

Report this job

See something inaccurate? Let us know and we'll update the listing.

Report job