Growth Consultant responsible for driving sales and client relationships in a hybrid model. Work with leading tech companies in Germany, focusing on high - level B2B sales.
HF
Onsite North America Account Based Marketing Strategist – Growth Categories
Posted 6 hours ago
About the role
- Account Based Marketing Strategist driving end-to-end ABM strategy for Growth categories in North America. Focused on measurable impact on Marketing Generated Opportunities across business units.
Responsibilities
- Define and execute multi-touch, personalized ABM journeys for clusters of audiences across business units for growth categories like ACS, WXP, and Poly.
- Align ABM programs with revenue goals and pipeline acceleration strategies.
- Oversee creation of dynamic content frameworks for personalized experiences.
- Implement real-time personalization using ABM platforms and AI-driven tools.
- Own and optimize ABM technology stack (Demandbase, 6sense, Terminus, Salesforce, Marketo/Eloqua).
- Leverage data science models for predictive scoring, intent signals, and segmentation.
- Ensure MarTech interoperability for seamless targeting, personalization, and measurement.
- Drive engagement through intent-based nurture streams and progressive profiling.
Requirements
- 8+ years of commercial marketing experience with 5+ years of ABM experience at enterprise-level programs.
- Proven success in top technology companies and large enterprise account marketing.
- Advanced proficiency in ABM platforms (Demandbase, 6sense, Terminus), CRM (Salesforce), and MAP (Marketo/Eloqua).
- Strong understanding of data science principles, predictive analytics, and intent-based targeting.
- Expertise in MarTech orchestration, API integrations, and ABM measurement frameworks.
Benefits
- Health insurance
- Dental insurance
- Vision insurance
- Long term/short term disability insurance
- Employee assistance program
- Flexible spending account
- Life insurance
- Generous time off policies, including;
- 4-12 weeks fully paid parental leave based on tenure
- 11 paid holidays
- Additional flexible paid vacation and sick leave
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