Senior Growth Marketing Manager leading acquisition, conversion, and growth strategies at AI - powered SaaS company. Collaborating with Product and Engineering to drive impactful marketing strategies.
About the role
- Marketing & Growth Coordinator for Mentavi Health engaging in digital experiences and cross-functional campaigns. Collaborating with Marketing and Business Development departments on strategic growth initiatives.
Responsibilities
- Develop and write engaging short-form copy for social media posts, ads, and email subject lines, ensuring adherence to brand voice and platform best practices.
- Own the scheduling and engagement across all social platforms; manage influencer outreach, track deliverables, and report on social engagement and performance metrics.
- Own day-to-day coordination of website updates: gather content, liaise with developers/designers, and QA new pages.
- Manage and update the content calendar in collaboration with the Marketing team, identifying new asset needs based on campaign rollouts and SEO opportunities.
- Coordinate internal content review cycles, collecting feedback and ensuring all assets are legally compliant before publishing.
- Leverage existing templates to produce new business collateral (e.g., presentations, one-pagers) for the Business Development team.
- Maintain a library of updated business collateral and visual assets, ensuring the team has the most current resources for outreach.
- Ensure brand consistency across all digital assets.
- Monitor site analytics via Google Analytics and Search Console, flagging trends and optimization opportunities.
- Provide light SEO support and implement basic recommendations as guided.
- Compile performance reports using internal dashboards to provide the growth team with actionable data on campaign and website health.
- Coordinate digital and business development projects from kickoff to completion, maintaining timelines and task lists within project management tools (e.g., ClickUp) or similar tools.
- Manage growth team documentation, contracts, and meeting agendas; track follow-ups to ensure milestones are met and blockers are resolved to ensure smooth campaign execution.
- Support the sales funnel by assisting with CRM updates, lead generation reports, and basic lead attribution tasks.
- Facilitate communication between design, development, and marketing to ensure projects remain on schedule and aligned with business goals.
Requirements
- 3–5 years of experience in digital marketing, website coordination, or marketing project management;
- a Bachelor’s degree in a related field, or an equivalent of 7–9 years of proven professional experience, in lieu of a degree.
- Strong coordination and project management skills, ensuring smooth execution of website and digital marketing initiatives.
- Familiarity with content management systems (CMS) like WordPress.
- Proficiency in Google Analytics, Google Search Console, and social media platforms.
- Experience with social media content coordination and influencer marketing.
- Ability to work cross-functionally, collaborating with designers, developers, and marketing teams.
- Strong attention to detail, organization, and ability to manage multiple projects simultaneously.
- Understanding of or an interest in SEO (Search Engine Optimization), website analytics, and digital marketing best practices.
- Proficiency in Google Workspace (Docs, Sheets, Drive), Hubspot, Canva, or Adobe Creative Suite is a plus.
- Experience in healthcare, telemedicine, or startups is preferred.
- Google Analytics Certification, Google Ads Certifications, HubSpot Marketing Certifications, Meta Certified Digital Marketing Associate, or similar relevant certifications are highly preferred.
- Proven ability to leverage generative AI tools (e.g., for content drafting, marketing research, and efficiency) to enhance marketing output is highly preferred.
- Experience with video editing platforms.
Benefits
- 401(k) retirement plan to help you reach your long-term financial goals.
- Company-paid Short-Term and Long-Term Disability, plus additional optional and voluntary life insurance plans.
- Premium insurance package (e.g. medical, dental, vision, pet insurance, etc).
- Priority access to our diagnostic evaluation(s) for you and your family.
- Generous Paid Time Off (PTO) and observed Paid Holidays to ensure you can recharge.
- Professional development opportunities in addition to a dedicated Professional Development Reimbursement Program to support your growth.
- Team-building events to foster a strong organizational culture.
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