Hybrid Marketing & Growth Coordinator

at ADHD Online

• Job title: Marketing & Growth Coordinator
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: $55,000 per year
• Degree requirement: Bachelor's Degree
• Tech skills: WordPress
• Location requirements: Hybrid, Grandville, United States

About the role

• Marketing & Growth Coordinator for Mentavi Health engaging in digital experiences and cross-functional campaigns. Collaborating with Marketing and Business Development departments on strategic growth initiatives.

Responsibilities

• Develop and write engaging short-form copy for social media posts, ads, and email subject lines, ensuring adherence to brand voice and platform best practices.
• Own the scheduling and engagement across all social platforms; manage influencer outreach, track deliverables, and report on social engagement and performance metrics.
• Own day-to-day coordination of website updates: gather content, liaise with developers/designers, and QA new pages.
• Manage and update the content calendar in collaboration with the Marketing team, identifying new asset needs based on campaign rollouts and SEO opportunities.
• Coordinate internal content review cycles, collecting feedback and ensuring all assets are legally compliant before publishing.
• Leverage existing templates to produce new business collateral (e.g., presentations, one-pagers) for the Business Development team.
• Maintain a library of updated business collateral and visual assets, ensuring the team has the most current resources for outreach.
• Ensure brand consistency across all digital assets.
• Monitor site analytics via Google Analytics and Search Console, flagging trends and optimization opportunities.
• Provide light SEO support and implement basic recommendations as guided.
• Compile performance reports using internal dashboards to provide the growth team with actionable data on campaign and website health.
• Coordinate digital and business development projects from kickoff to completion, maintaining timelines and task lists within project management tools (e.g., ClickUp) or similar tools.
• Manage growth team documentation, contracts, and meeting agendas; track follow-ups to ensure milestones are met and blockers are resolved to ensure smooth campaign execution.
• Support the sales funnel by assisting with CRM updates, lead generation reports, and basic lead attribution tasks.
• Facilitate communication between design, development, and marketing to ensure projects remain on schedule and aligned with business goals.

Requirements

• 3–5 years of experience in digital marketing, website coordination, or marketing project management;
• a Bachelor’s degree in a related field, or an equivalent of 7–9 years of proven professional experience, in lieu of a degree.
• Strong coordination and project management skills, ensuring smooth execution of website and digital marketing initiatives.
• Familiarity with content management systems (CMS) like WordPress.
• Proficiency in Google Analytics, Google Search Console, and social media platforms.
• Experience with social media content coordination and influencer marketing.
• Ability to work cross-functionally, collaborating with designers, developers, and marketing teams.
• Strong attention to detail, organization, and ability to manage multiple projects simultaneously.
• Understanding of or an interest in SEO (Search Engine Optimization), website analytics, and digital marketing best practices.
• Proficiency in Google Workspace (Docs, Sheets, Drive), Hubspot, Canva, or Adobe Creative Suite is a plus.
• Experience in healthcare, telemedicine, or startups is preferred.
• Google Analytics Certification, Google Ads Certifications, HubSpot Marketing Certifications, Meta Certified Digital Marketing Associate, or similar relevant certifications are highly preferred.
• Proven ability to leverage generative AI tools (e.g., for content drafting, marketing research, and efficiency) to enhance marketing output is highly preferred.
• Experience with video editing platforms.

Benefits

• 401(k) retirement plan to help you reach your long-term financial goals.
• Company-paid Short-Term and Long-Term Disability, plus additional optional and voluntary life insurance plans.
• Premium insurance package (e.g. medical, dental, vision, pet insurance, etc).
• Priority access to our diagnostic evaluation(s) for you and your family.
• Generous Paid Time Off (PTO) and observed Paid Holidays to ensure you can recharge.
• Professional development opportunities in addition to a dedicated Professional Development Reimbursement Program to support your growth.
• Team-building events to foster a strong organizational culture.