Hybrid Growth Marketing Manager, Lifecycle

at Speak

• Job title: Growth Marketing Manager, Lifecycle
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Taipei, Taiwan

About the role

• Growth Marketing Manager focusing on CRM campaigns and user journey for language learning app. Collaborating with teams to enhance user retention and conversion rates through data-driven strategies.

Responsibilities

• Track, analyze, and manage the performance of ongoing CRM campaigns
• Write creative copies and launch CRM campaigns on Email and LINE, for both seasonal and evergreen marketing activities
• Identify opportunities for in-app growth throughout the user lifecycle and explore potential channels using data-driven insights
• Collaborate with cross-functional teams, including Product, Paid Marketing, and Brand Marketing, to run projects that create synergy through lifecycle initiatives

Requirements

• 3+ years of relevant experience in growth marketing, with an emphasis on CRM and lifecycle management
• Strong proficiency in lifecycle strategies that resonate with a diverse existing userbase
• Analytical mindset with experience in measuring campaign effectiveness and making data-driven decisions
• Previous experience in managing CRM for a subscription-based app product a plus
• Fluent in business English, with the ability to communicate execution plans clearly and effectively to stakeholders abroad in both written and spoken communication.

Benefits

• Join a fantastic, tight-knit team at the right time: we're growing very quickly, we've most recently raised our Series C from some of the top investors in the valley, and we've achieved product-market fit in our initial markets. You'd join at a magical time when a single person could significantly change the course of the company.
• Do your life's work with people you’ll love working with: we care strongly about our craft and want every person at Speak to feel like they're growing every day. We believe in the idea that working with people you both enjoy and have respect for makes everything better. We hire thoughtfully and only work with people we admire deeply.
• Global in nature: We're live in over 40 countries and launching in a number of new markets soon. We have dedicated offices in San Francisco, Ljubljana, Seoul, and Tokyo, and you’ll have the opportunity to talk to users in each of these regions on a regular basis as well as travel.
• Impact people's lives in a major way: Learning a language is one of the single most life-changing skills one can learn, and right now 99% of people never achieve their goal because the process is broken. We’re helping millions of people achieve their goals and improve their lives.