Hybrid Senior Creative Strategist

at Hearst Health

• Job title: Senior Creative Strategist
• Job type: Full Time
• Experience level: Senior
• Salary: $90,000 - $110,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, San Francisco, United States

About the role

• Senior Creative Strategist enhancing Hearst StoryStudio brand through marketing strategies and collateral development. Collaborating with leadership to drive awareness, engagement, and revenue.

Responsibilities

• Develop and manage StoryStudio’s brand voice and go-to-market strategy in partnership with the StoryStudio Director and President.
• Create audience narratives and client-facing materials that support sales and brand positioning.
• Develop, maintain, and organize sales collateral including case studies, vertical presentations, and pitch materials.
• Manage all incoming sales marketing material requests and proactively create new assets.
• Maintain an up-to-date content and asset library, including Google Drive and HearstStoryStudio.com.
• Build and manage a content and editorial calendar across blogs, whitepapers, ebooks, reports, webinars, infographics, and more.
• Create and schedule social media content to grow and strengthen the Hearst StoryStudio presence.
• Develop lead-generation initiatives through landing pages, calls-to-action, and gated content.
• Support inbound marketing, marketing automation, and lead-nurturing efforts in partnership with the Business Development Manager and President.
• Review and analyze performance metrics to understand how marketing activity converts into leads and customers, and continuously refine strategy.
• Coordinate an event strategy that leverages speaking opportunities, conferences, and industry presence.
• Partner with the Research Manager to package insights, statistics, and analysis for sales collateral and digital publishing.

Requirements

• Bachelor’s degree required
• Previous marketing experience preferred
• Strong knowledge of inbound marketing, digital marketing, social media advertising, and content strategy
• Excellent written and verbal communication skills with a creative, data-driven mindset
• Ability to thrive in a fast-paced, evolving environment where priorities may shift
• Experience with marketing automation and content platforms to drive traffic, convert leads, and nurture prospects.

Benefits

• Medical, Dental, and Vision coverage to keep you and your family healthy.
• Competitive retirement plan with matching program in most markets.
• Recharge with ample time off, including holidays and vacation.
• Support for growing families, with paid leave for new parents.
• Financial support for the care of your loved ones.
• Be your best self with our mental wellness benefits.
• Inclusive healthcare designed for every individual’s unique needs.
• Helping you along every step of your family journey.
• We care about your pets, too – helping you keep them happy and healthy.