Creative Strategist managing creative performance across paid channels for Surfshark. Bridging performance marketing and creative execution to ensure effective ideas.
About the role
- Creative Strategist responsible for strategic leadership and brand development at Elmwood Design Consultancy. Crafting compelling design rationales and overseeing strategic culture in Singapore studio.
Responsibilities
- Unlocking insights and tensions that map into creative/brand opportunity spaces
- Develop brand and portfolio architecture blueprints that create clarity across complex product ecosystems and sub-brand relationships
- Demonstrate fluency in asset thinking and its strategic foundation; identifying, rationalising and informing the role of current and potential distinctive brand assets.
- Apply need-scope and demand space understanding to inform strategic positioning and brand territory development
- Own strategic direction for complex brand projects independently with minimal oversight
- Write compelling brand strategies, design territories, and creative principles that inspire exceptional design outcomes
- Unpack the brief, play back key client’s intent and distilling relevant insights into actionable implications in a clear strategic framework
- Conduct advanced visual semiotic and design language analysis, decoding how design communicates at conscious and subconscious levels
- Craft strategic narratives that flow seamlessly from strategy into design execution, creating coherent storytelling across all touchpoints
- Stay ahead of emerging trends and translate them into actionable messaging and semiotic codes across the entire brand world—from packaging to content
- Demonstrate deep cultural fluency across India, Southeast Asia, Middle East, Korea/Japan, and Australia/New Zealand, translating regional nuances, consumer behaviours, and cultural codes into actionable design implications
- Source, analyse, and synthesize consumer and cultural insights that ground strategic work in evidence
- Develop and deliver visually compelling, exceptionally well-designed presentation decks and creative briefs that bring strategy to life through appropriate visuals, mood boards, and design references
- Lead strategic presentations to senior stakeholders with confidence, authority, and compelling storytelling
- Provide sharp written and verbal articulation that elevates and defends creative work
- Serve as trusted strategic advisor to key accounts, identifying growth opportunities
- Participate actively in new business pitches, contributing winning strategic narratives
- Apply strong aesthetic sensibility and design judgment to ensure strategic work inspires visually compelling and culturally resonant creative outcomes
- Collaborate closely with Executive Creative Director and Associate Creative Directors to strengthen design insights
- Work seamlessly with client services to translate business objectives into strategic opportunities
- Manage project scoping, budgets, and timelines efficiently and profitably
- Work independently across multiple projects simultaneously with strong commercial awareness
- Balance creative ambition with commercial reality, ensuring strategies drive both excellence and business success
Requirements
- 6-10 years in brand strategy, design strategy, or creative strategy within leading agencies or consultancies
- Category experience in Beauty, Personal Care, Alcohol, F&B, Healthcare and Luxury with understanding of their unique dynamics
- Working knowledge of India, Southeast Asia, Middle East, Korea/Japan, and Australia/New Zealand markets
- Portfolio demonstrating strategic work that influenced award-winning or commercially successful creative outcomes
- Experience developing brand and portfolio architecture strategies for complex brand systems
- Proven application of needscope methodology and demand space frameworks in strategic development
- Advanced expertise translating consumer and cultural insights into compelling design territories and creative frameworks
- Mastery of visual language, design semiotics, and how visual elements communicate meaning and emotion
- Exceptional written and verbal skills—articulate complex ideas with clarity, precision, and impact
- Sharp presentation skills with an eye for well-designed, visually engaging decks
- Natural ability to make the complex simple—strategic thinking that's insightful and articulate
- Independent operator who thrives working autonomously across multiple complex projects
- Proactive, curious, and energetic toward strategic and creative challenges
- Strong aesthetic sensibility with deep appreciation for how great strategy enables great creativity
- Commercially savvy with ability to balance creative ambition with business realities
- Confidence in leading conversations, challenging briefs, and defending strategic points of view
Benefits
- Birthday Leave
- Hybrid working environment
- Group Health Insurance
- Group Personal Accident Insurance
- Curated Learning & Development opportunities
- Annual festivities, along with various social events throughout the year
- Fun Studio environment working alongside great and talented individuals
- We offer 'Recharge Friday' every two weeks, providing our team members a half-day off on Fridays to promote well-being and rejuvenation.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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