Hybrid Creative Strategist

Posted 2 weeks ago

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About the role

  • Creative Strategist at NALA, driving brand identity through compelling storytelling and high-impact campaigns in global payments. Leading cross-functional collaboration for measurable business impact.

Responsibilities

  • Own NALA’s end-to-end creative strategy across brand, product, growth and campaigns, ensuring a consistent and distinctive voice.
  • Translate complex brand strategies into actionable, punchy briefs for influencers and agencies.
  • Partner directly with the CEO and leadership team to translate company strategy into clear creative direction and storytelling.
  • Develop and launch high-impact campaigns that drive brand awareness, user growth, and engagement across key markets.
  • Set the creative bar across copy, visuals, and concepts, reviewing and improving work to world-class standards.
  • Work closely with Growth, Product, and Marketing teams to ensure creativity directly supports commercial outcomes.
  • Launch creative "tests’ to gather feedback and make rapid adjustments—because at NALA, Speed Wins.
  • Manage our public narrative and blog strategy, ensuring we communicate with a friendly, approachable, and honest tone.

Requirements

  • You have a proven track record of setting a Gold Standard in a specialised creative discipline.
  • You have experience moving projects through the 0-1 MVP phase into scaled, high-utility execution.
  • You have successfully led agencies or influencers as a DRI (Directly Responsible Individual).
  • Proven experience leading creative strategy at a high-growth tech, fintech, or consumer brand.
  • A strong portfolio demonstrating strategic thinking, storytelling, and execution across multiple channels.
  • Experience working closely with senior leadership and influencing company-level decisions through creative work.

Benefits

  • 27 Days Off Plus UK Bank Holidays: Take the time to decompress. Working at a startup is hard!
  • Birthday Leave: Celebrate your special day with a bonus day off to take off in that month.
  • Enhanced Parental Leave: We offer 16 weeks of full pay for the primary caregiver and 4 weeks of full pay for the secondary caregiver (after a 6-month probationary period).
  • Enhanced Pension: Salary sacrifice pension scheme via Penfold giving you flexibility and control on how you save for your future.
  • Global Workspace: Get access to WeWork locations worldwide.
  • Learning Budget: Fuel your growth with $1000 annually for learning and development.
  • Sarabi: Themed snacks and Friday lunch focused on building great working relationships with the team.
  • Monthly Socials: Join fun social events every month for great times.
  • Free Coffee: Enjoy barista-style coffee at your fingertips.

Job title

Creative Strategist

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

No Education Requirement

Location requirements

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