Social & Creative Lead for a dedicated marketing team focusing on a new sports attraction. Overseeing digital presence and creative strategy in a hybrid working environment.
About the role
- Creative Strategist at Beastly crafting marketing strategies for renowned brands like Zalando and Google. Collaborating on influencer marketing and developing creative concepts.
Responsibilities
- Understand clients' objectives and translate them into strategic and creative recommendations across four main levers: influencer marketing, celebrity marketing, events, and brand content.
- Independently write recommendations: analysis of the brief, competitive and audience analysis, strategic convictions, Big Idea, development of activation ideas, and writing scripts/content.
- Participate in brainstorms to generate creative concepts.
- Stay informed about influencer and celebrity projects.
- Support operational teams on client strategy through monitoring, trend updates, and proactive creative ideas.
- Conduct trend studies and market monitoring across the influencer sector.
- Feed the Beastly teams with influencer strategy insights to keep the agency at the cutting edge of the market.
Requirements
- Minimum 4 years' experience in influencer marketing.
- Strong knowledge of influencers and their formats to craft concepts that are “influence-native” for our clients.
- Ability to conceive end-to-end recommendations, from strategic analysis to concept/activation/content writing.
- Comfortable with written and spoken English.
Benefits
- An international group with a global presence.
- Multidisciplinary expert teams in their fields: programmatic, influencer marketing, PR, 360, content creation, etc.
- Multiple career paths tailored to your professional aspirations.
- Ongoing training via a Digital Academy.
- Access to the HappyPal platform, offering discounts on many brands and leisure activities (cinema, concerts, theme parks, museums…).
- Daily sports classes at our offices: boxing, pilates, yoga, cardio.
- Sustainable mobility allowance that lets you rent a bike through our partner BeeToGreen or receive reimbursement up to €45/month for your bike rental.
- Support with daycare enrollment through Babilou.
- Employee referral bonus.
Job title
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