Director of Marketing at Acuity International elevating branding and managing events. Overseeing marketing strategies and stakeholder engagement for global opportunities.
About the role
- Marketing Manager driving fragrance innovations and consumer experiences across the Middle East & North Africa. Collaborating with a multicultural team and influencing strategic marketing initiatives.
Responsibilities
- Build in-depth understanding of market, consumer, and category dynamics across Fabric & Home Care.
- Track macro trends, competitive activities, emerging brands, and innovations shaping the category.
- Lead consumer and market analyses to identify gaps, white spaces, and business opportunities.
- Partner with Consumer & Market Insights (CMI) to gather behavioural, attitudinal, and olfactive learnings.
- Synthesize insights into clear strategic recommendations for internal and client teams.
- Translate market and consumer insights into engaging concepts, visuals, and fragrance directions.
- Drive the creation of proactive marketing tools, trend stories, and promotional materials.
- Create and deliver tailored, high-impact presentations for key clients across the region.
- Provide immersive client experiences —workshops, market immersions, innovation sessions and displays.
- Collaborate with Sales, Evaluation, and Creation to align on fragrance directions that strengthen our winning strategy in briefs.
- Engage with the global marketing community to share MENA insights and ensure alignment with worldwide initiatives.
Requirements
- Bachelor's degree in Marketing, Business, or a related field.
- 5–7+ years of progressive experience in B2B/B2C marketing , ideally within fragrances, consumer goods, ingredients, or related industries.
- Strong understanding of MENA markets and consumers , with an ability to translate insights into meaningful ideas.
- Proven experience developing and delivering high-impact presentations and storytelling materials.
- Comfort working with fragrance language, olfactory families, and sensorial communication (training can be provided).
- Skilled in project and stakeholder management, working seamlessly across cross-functional teams.
- Excellent written and verbal communication in English ; Arabic or French is an advantage.
- Passionate, curious, creative, and comfortable working in a multicultural environment.
- Willing to travel within MENA for client meetings, workshops, and market visits.
Benefits
- A creative, collaborative environment that encourages innovation and personal growth.
- Opportunities to learn, develop, and expand your expertise across regions and categories.
- Exposure to global clients and participation in worldwide marketing initiatives.
- Competitive compensation and benefits package, including performance incentives.
- The chance to shape the future of fragrance experiences across a region rich in cultural diversity and consumer vibrancy.
Job title
Job type
Experience level
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Not specified
Degree requirement
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