CRM Sr Manager leading strategic customer relations and teams at GHFLY. Overseeing data-driven strategies and global client operations in a hybrid work model.
Responsibilities
Lead GHFLY's CRM function, acting strategically with major global clients.
Manage and develop the team, ensuring technical excellence and high-quality deliverables.
Plan and implement multichannel relationship strategies across the customer journey.
Serve as a consultative partner to clients, driving strategic agendas and acting as the technical reference for the area.
Manage end-to-end CRM operations, including campaigns, relationship journeys, and continuous optimizations.
Lead customer analytics, segmentation, and personalization initiatives focused on conversion and retention.
Develop data- and technology-driven strategies, including leveraging CDP and artificial intelligence.
Ensure the evolution of strategies with a focus on revenue generation (upsell, cross-sell, and repurchase).
Work cross-functionally with Media, Data, Client Services, and Creative on omnichannel strategies.
Manage KPIs and client portfolio performance, ensuring the delivery of results.
Lead RFP processes and support business development initiatives.
Organize workflows, prioritize requests, and drive continuous improvement of the area.
Requirements
Strong experience in CRM, marketing automation, or digital marketing, preferably in agencies or large-scale operations.
Hands-on experience with advanced CRM strategies, including segmentation, personalization, and multichannel journeys.
Experience with CRM platforms (e.g., Salesforce, Insider, Dito, or similar).
Knowledge of data, customer analytics, and integrations (CDP and marketing ecosystems).
Experience managing teams and developing people.
Ability to lead strategic discussions with senior stakeholders and complex clients.
Experience with omnichannel strategies and integration with paid media.
Experience managing KPIs with a strong results orientation.
Consultative mindset, with strong influencing skills and decisive decision-making.
Autonomy, strong organizational skills, and systems thinking.
Benefits
Meal allowance and/or food allowance loaded on a Ticket Flex card (no employee contribution).
Commuting allowance or mobility support (no employee contribution).
Wellhub for physical and mental health and well-being.
MetLife life insurance.
Creditas (salary advance, special conditions for loans and purchases at Creditas Store without affecting your credit card limit).
Bracov pharmacy network agreement, valid at major pharmacy chains in Brazil.
Access to SESC, with benefits for education, wellness, tourism, culture, and more.
SulAmérica Health and Dental (national coverage, monthly contribution; no copayment).
Paraná Clínicas - Health (regional coverage, monthly contribution; no copayment).
Dental Uni - Dental (national coverage, monthly contribution; no copayment).
Inclusive and extended parental leave – 6 months for mothers and 20 days for fathers, including adoptive parents, trans women, trans men, and same-sex couples.
Pet leave – one day off when adopting a pet to enjoy your new companion.
Pilot Hunter – our referral program that rewards you when your recommended candidate is hired.
Hybrid model for employees in Curitiba and São Paulo: office attendance 3 days per week.
Birthday day off – one day off during your birthday month to enjoy as you wish.
Anniversary day off – one day off to celebrate your work anniversary as you prefer.
Reset day – flexibility to use banked hours in a planned way.
Flexible work hours – ability to start between 08:00 and 10:00 and finish between 17:00 and 19:00, depending on team dynamics, client demands, and alignment with leadership.
Work-from-anywhere weeks – ability to work from anywhere in the world for up to 4 non-consecutive weeks per year, subject to seniority.
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