Junior CRM Marketing Specialist at METRO managing direct marketing initiatives and optimizing campaigns for improved customer engagement with data - driven insights.
About the role
- Supports eCRM team with various channel optimization and newsletter management. Manages community growth on Facebook and develops customer club strategies.
Responsibilities
- You support our eCRM team in implementing initiatives and optimizing various channels
- You assist in creating and adapting email and WhatsApp newsletters and flows
- With your detail-oriented and meticulous working style, you ensure that all mailings are delivered error-free
- You independently manage community activities in the “BitterLiebe” Facebook group and are responsible for strategic growth
- Together with the eCRM and eCommerce teams, you continuously develop the customer club (Bitter-Club)
Requirements
- Currently studying in Marketing, Business, Communications, or a related field
- Initial experience in email marketing or CRM is a plus, preferably with Klaviyo or other email tools
- You have a structured, careful, and reliable approach to work
- You have a good sense for copy, design, and usability
- Independent working style, hands-on mentality, and a willingness to take on responsibility
- Very good German and English skills
Benefits
- Inspiring start-up spirit: Join a friendly and highly motivated team with lived core values, flat hierarchies, and respectful, collegial interactions
- Opportunity to take responsibility and initiative and to implement your own ideas in your areas
- Modern office in a great location in Mannheim, including parking and good transport links
- Flexible working model (occasional remote work/home office possible)
- Discounted gym membership
- Team spirit through employee events (company parties, sports activities, offsites, etc.)
- Enjoy free drinks & snacks and, of course, as many Bitterstoffe as you like :)
Job title
Job type
Experience level
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Not specified
Degree requirement
Location requirements
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