Director of Business Development leading sales development initiatives for North America at Genesys. Fostering collaboration, growth, and innovation in a B2B SaaS environment.
Responsibilities
Develop and execute a comprehensive strategy and process for driving opportunity creation, ensuring alignment with organizational goals and sales targets.
Be able to analyze results from marketing campaigns and deliver impactful feedback to marketing & sales leadership on lead quality, volume, and demo quality to build a pipeline to achieve and exceed revenue goals.
Create and deliver accurate analysis of individual/team results and maintain reporting to accurately track and manage Business Development Rep metrics
Evaluate trends to identify areas for improvement and surface best practices
Drive the recruitment and onboarding of new Business Development reps in line with the future organizational strategy.
Partner with Sales and Enablement leadership to develop a career progression plan for all new team members, coaching them to succeed in this role and future roles.
Utilize key data points to drive the performance of the segment, consistently assessing metrics to optimize strategies and tactics.
Leverage performance insights to adjust processes and enhance results.
Partner with Demand Gen to refine BDR messaging, ensuring value-driven outreach that resonates with target personas.
Leverage AI-driven insights and intent data from tools such as 6sense and UserGems, combined with dynamic target account methodologies, to optimize lead targeting and engagement strategies.
Continuously enhance BDR processes to improve efficiency, scalability, and alignment with Sales and Marketing, ensuring seamless opportunity progression through the sales funnel.
Champion a culture of learning and innovation, fostering continuous improvement through peer coaching, best practice sharing, and professional development programs.
Implement career progression frameworks to develop BDRs into future Account Executives, Sales Leaders, or other GTM roles.
Requirements
Bachelor's degree or equivalent experience
6+ years of experience in sales development, with at least 3 years leading leaders within a B2B SaaS environment.
Demonstrated experience in leading and mentoring high-performing BDR/sales teams in high-growth organizations and influencing change at an organizational level.
Exceptional leadership, coaching, and communication skills—able to inspire teams, align cross-functional stakeholders, and drive execution.
Strong analytical mindset, with expertise in translating performance data into actionable sales development improvements.
Deep understanding of technologies including Salesforce and SalesLoft, ABM platforms like 6sense, AI-driven sales engagement tools, and data enrichment/analytics platforms.
Excellent presentation and listening skills, with the ability to engage effectively with executive stakeholders.
Benefits
Medical, Dental, and Vision Insurance.
Telehealth coverage
Flexible work schedules and work from home opportunities
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