Leiter Marketing & Kommunikation responsible for strategic marketing and communications at Actemium. Leading a team and enhancing brand awareness in a corporate setting.
About the role
- Senior Marketing Manager leading integrated marketing strategy for Brazil's products and services. Collaborating with global and regional teams to drive business growth.
Responsibilities
- Lead the creation and execution of integrated marketing strategy for products and services in Brazil.
- Plan and implement local campaigns using digital and traditional channels.
- Develop and manage channel plans, including cooperative planning, sales training, and quarterly reviews.
- Manage the marketing budget and monitor KPIs to ensure target attainment.
- Partner with sales leadership to align objectives and implement best practices.
- Establish strategic priorities and track deliverables to achieve results.
- Analyze market and competitor information to optimize the product portfolio and increase profitability.
- Support the General Manager on strategic plans and collaborate with regional and global leaders.
- Identify growth opportunities and help prioritize platforms.
- Build relationships with external organizations to incorporate best practices.
- Participate in meetings, networking, and research to bring relevant insights.
- Lead talent management and development processes within the team, promoting engagement and growth.
Requirements
- Proven experience in marketing leadership, including integrated strategies (digital and traditional).
- Ability to manage budgets and measure program performance.
- Strong leadership skills and ability to collaborate with cross-functional teams.
- Strategic thinking and the ability to prioritize initiatives.
- Clear and effective written and verbal communication skills.
- Advanced English for interaction with global teams.
- Experience in channel marketing and partner programs.
- Knowledge of market analysis and portfolio optimization.
Benefits
- Collaborative and innovative work environment.
- Opportunities for professional development and continuous learning.
- Health and dental insurance.
- Life insurance.
- Profit-sharing program.
- Flexible hours and possibility of hybrid work.
- Extended maternity and paternity leave.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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