Hybrid Product Marketing Coordinator

at Fluency - Advertising Automation Platform

• Job title: Product Marketing Coordinator
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Vermont, United States

About the role

• Product Marketing Coordinator at Fluency connecting products with customers and prospects. Collaborating across teams to ensure effective marketing campaign execution in a remote setting.

Responsibilities

• Connect Fluency’s products with the audiences they’re built for, prospects in key verticals and existing customers.
• Combine demand-generation skills with the ability to turn product messaging into compelling value propositions.
• Collaborate across teams while executing the assets and tactics needed for successful campaigns and launches.
• Ensure every external touchpoint from promotional programs to product releases reflects Fluency’s launch strategy and product positioning.
• Drive external promotional activities tied to product launch strategy and translate them into effective demand-generation programs across target accounts and customer segments.
• Create and manage in-app messaging for Tier 1 and Tier 2 releases.
• Optimize the website for conversion and ensure consistent marketing of key features and use cases.
• Build and manage campaign assets: emails, landing pages, social posts, and blog content.
• Execute outbound marketing programs (webinars, client events, in-app promotions).

Requirements

• 1–3 years in marketing coordination, product marketing, or campaign execution (SaaS or digital advertising preferred).
• A passion for promotion and the ability to write sharp, engaging copy across mediums.
• Strong written and verbal communication skills with the ability to simplify complex ideas.
• Experience with bottom-funnel tactics (blogs) and mid-funnel programs (webinars, partner marketing).
• Excellent organizational and project-management skills with strong attention to detail.
• A collaborative mindset with experience working closely with sales, marketing, and product teams.
• Familiarity with HubSpot and Google Analytics.
• Proactive, adaptable, and eager to learn in a fast-paced environment.
• A performance-marketing mindset with enthusiasm for data and attribution analysis.
• Knowledge of inbound marketing, content strategy, and campaign execution.
• Understanding of buyer-journey mapping and persona-based planning.

Benefits

• Remote work options
• Supportive workplace
• Equal opportunity employer