Director of Product Marketing at Fieldguide, leading GTM strategies for AI - powered auditing platform with a strong focus on customer insights. Exciting opportunity in a collaborative, innovative environment.
About the role
- Lead Product Marketing Manager responsible for lifecycle and product messaging for client in longevity healthcare space. Focus on email flows, onboarding, and user engagement strategies.
Responsibilities
- Own all email and lifecycle flows for new members, active members, and re-engagement
- Continuously test, prune, and evolve flows based on cohort performance
- Own core landing pages and high-intent sub-pages
- Partner with Growth to experiment on positioning, structure, and messaging
- Define how the company explains itself inside the product
- Shape onboarding, education, nudges, and monetization moments
- Synthesize member behavior, objections, and feedback into clear recommendations
- Act as a translator between customer psychology and product decisions
Requirements
- 3+ years of experience in product marketing, lifecycle management or similar
- Proven track record of creating effective email and lifecycle flows
- Strong understanding of customer psychology and its application in marketing
- Experience with Figma and CMS tools
- Excellent communication and storytelling skills
Benefits
- Health obsessed - you have a strong, personal interest in longevity and preventive healthcare
- High-velocity operator - you work with urgency, and iterate rapidly to drive progress
- Ownership mindset - you take responsibility for outcomes and see work through from fuzzy idea to production impact
- Comfortable in chaos - you thrive in ambiguity, enjoy cross-functional collaboration, and have experience building 0→1 products
- Obsessive about details - you spot member friction before anyone else does
- Fascinated by customer psychology - you design for how people behave
- Background in marketing, UX, or design; PM experience is a plus but not required
- High IQ, even higher EQ - you read both systems and people with precision
- A sharp communicator and storyteller whose copy elevates the entire product
- Comfortable with ambiguity, cross-functional chaos, and building 0→1
- Bonus: Startup DNA - you were a founder or have early-stage startup experience
Job title
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Degree requirement
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