Product Marketing Specialist working at Epignosis focused on TalentCards and eFront products. Responsible for customer - first messaging and supporting product launches and marketing initiatives.
About the role
- Lead Product Marketing Manager responsible for lifecycle and product messaging for client in longevity healthcare space. Focus on email flows, onboarding, and user engagement strategies.
Responsibilities
- Own all email and lifecycle flows for new members, active members, and re-engagement
- Continuously test, prune, and evolve flows based on cohort performance
- Own core landing pages and high-intent sub-pages
- Partner with Growth to experiment on positioning, structure, and messaging
- Define how the company explains itself inside the product
- Shape onboarding, education, nudges, and monetization moments
- Synthesize member behavior, objections, and feedback into clear recommendations
- Act as a translator between customer psychology and product decisions
Requirements
- 3+ years of experience in product marketing, lifecycle management or similar
- Proven track record of creating effective email and lifecycle flows
- Strong understanding of customer psychology and its application in marketing
- Experience with Figma and CMS tools
- Excellent communication and storytelling skills
Benefits
- Health obsessed - you have a strong, personal interest in longevity and preventive healthcare
- High-velocity operator - you work with urgency, and iterate rapidly to drive progress
- Ownership mindset - you take responsibility for outcomes and see work through from fuzzy idea to production impact
- Comfortable in chaos - you thrive in ambiguity, enjoy cross-functional collaboration, and have experience building 0→1 products
- Obsessive about details - you spot member friction before anyone else does
- Fascinated by customer psychology - you design for how people behave
- Background in marketing, UX, or design; PM experience is a plus but not required
- High IQ, even higher EQ - you read both systems and people with precision
- A sharp communicator and storyteller whose copy elevates the entire product
- Comfortable with ambiguity, cross-functional chaos, and building 0→1
- Bonus: Startup DNA - you were a founder or have early-stage startup experience
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
Senior Go - To - Market & Commercial Manager responsible for B2B growth in Germany's commercial landscape. Leading strategy execution and market readiness for new B2B customers.
Senior Go - To - Market & Commercial Manager at The Quality Group GmbH driving B2B expansion in Germany. Leading customer readiness and contributing to sales strategy across various channels.
Senior Commercial Manager B2B in Hamburg driving B2B expansion roadmap and managing customer readiness. Working in FMCG market focusing on Food, Beverage or Lifestyle sectors.
Product Marketing Manager at Tala driving market initiatives for financial products improving customer experiences across Asia. Responsible for outreach and engagement in the Philippines.
Product Marketing Manager at Conduit owning product positioning and go - to - market strategy for a crypto - native cloud platform. Driving execution and collaboration across marketing, product, and sales with technical depth.
Product Marketing Manager for ChatGPT managing the end - to - end go - to - market strategy for research launches. Collaborating with teams to deliver a cohesive customer experience across OpenAI’s products.
Product Marketing Senior Manager at Salesforce crafting high - impact messaging and GTM strategies for the Service Cloud team. Leading stakeholder alignment and creating sales enablement materials in a dynamic environment.
Program Manager Senior orchestrating eGTM for Auto and Home ecosystems at USAA. Driving adoption, integration, and performance of interconnected products and services.
Product Marketing Manager responsible for GTM strategy and execution for Sokin’s payment acceptance products. Ideal for someone with a strong background in payments and ecommerce marketing.