Director of Development directing and coordinating fundraising efforts to support the school/college and institutional priorities.
About the role
- Director of Loyalty and Proposition Strategy leading FanCash loyalty strategies within Sportsbook for Fanatics. Partnering with Marketing, CRM, Product, and Finance to drive customer engagement.
Responsibilities
- Own the long-term commercial vision, economics & strategy for FanCash within Sportsbook, positioning it as a differentiated loyalty currency that drives retention, repeat play, and cross-ecosystem engagement.
- Define compelling earn and burn mechanics across acquisition, engagement, VIP, and lifecycle programs.
- Integrate FanCash into tentpole sporting moments (Super Bowl, March Madness, World Cup, etc.) to deepen engagement and repeat play.
- Partner with Product to enhance visibility, UX, merchandising and cross-platform utility.
- Develop tiered, segmented, and personalized FanCash strategies that reward high-value behaviors.
- Oversee forecasting and reinvestment efficiency in partnership with Finance. Lead performance measurement across issuance, redemption, retention lift, and incremental LTV.
- Build and lead a high-performing team with strong operational governance around loyalty planning and execution.
Requirements
- 7 plus years leading loyalty, rewards, or value proposition strategy within Sports Betting, iGaming, or a scaled digital ecosystem; demonstrated ownership of programs with meaningful P&L impact.
- Proven architect of loyalty economics - deep expertise in liability management, reinvestment strategy, and measurable incremental ROI.
- Expert-level understanding of the US sports calendar and betting behaviors, with the ability to translate sport-specific dynamics into differentiated value propositions.
- Track record of materially improving retention, cross-sell, and LTV in a seasonal, event-driven business - with clear examples of driving step-change performance.
- Highly analytical and commercially rigorous; comfortable debating hold impact, reinvestment rates, and payback windows with Finance and executive leadership.
- Influential cross-functional leader who raises the bar on strategy, execution, and accountability.
- Thrives in high-velocity environments where performance standards are high and outcomes matter.
- Experience building loyalty propositions that extend beyond a single product and create value across a broader digital ecosystem.
Benefits
- Medical
- Dental
- Vision
- 401K
- Paid time off
- GymPass
- Pet Insurance
- Family Care Benefits
- Free Shipt deliveries
- Home office setup allowance of $700
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