Marketing Specialist developing and executing end - to - end marketing strategies for Lincoln’s Annuity products. Collaborating with stakeholders to drive sales and educate consumers on financial strategies.
About the role
- Senior Product Marketing Specialist for Expedia Group's Vacation Rental business. Focused on B2B product marketing strategies, market insights, and messaging optimization.
Responsibilities
- Assist with developing fundamental insights of our market, partners, and competitors
- Analyze quantitative and qualitative data to identify growth opportunities
- Gather and analyze customer feedback
- Work across global teams to own, execute and report on go-to-market marketing strategies
- Develop clear and compelling positioning and messaging optimization
- Collaborate with product, growth marketing, public relations, field enablement, sales, and customer support teams
- Present GTM plans and performance updates to senior management
Requirements
- 2–5 years of experience orchestrating and optimizing B2B go-to-market strategies across the customer lifecycle (preferably in tech, SaaS, marketplace, or travel)
- Excellent project management skills
- Demonstrate use of data and metrics to develop and test hypotheses
- Strong interpersonal and communication skills
- Enjoy a fast-paced environment
- Actively identify and resolve issues, owning tools and processes, with minimal supervision
Benefits
- medical/dental/vision
- paid time off
- Employee Assistance Program
- wellness & travel reimbursement
- travel discounts
- International Airlines Travel Agent ( IATAN ) membership
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