Hybrid Annuity Product Marketing Specialist

at Lincoln Financial

• Job title: Annuity Product Marketing Specialist
• Job type: Full Time
• Experience level: Junior
• Salary: $55,700 - $100,200 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Radnor, United States

About the role

• Marketing Specialist developing and executing end-to-end marketing strategies for Lincoln’s Annuity products. Collaborating with stakeholders to drive sales and educate consumers on financial strategies.

Responsibilities

• Demonstrating a strong understanding of current and emerging developments/market trends for the financial industry and annuity market; assessing impact, and collaborating with marketing, product, sales and management to implement and drive marketing programs, content and campaigns, to drive current and future solutions.
• Building relationships, serving as a subject matter expert, and partnering with internal & external stakeholders to elicit, defining and transform concepts into simple positioning and marketing stories.
• Partnering with key stakeholders to set marketing strategy across all channels – content, social, advertising, digital marketing, web, etc.
• Identifying and recommending process improvements and solutions to improve marketing programs and processes.
• Leading, directing, and coordinating the development, layout and design of marketing material—from idea generation to execution including, but not limited to, project and resource planning, change management, communications planning and reporting.
• Communicating marketing plans and ensuring there’s understanding and buy in by all stakeholders and team members.
• Ensuring full collateral set is accurate, relevant, and compliant with regulatory requirements and consistent with Lincoln’s editorial and brand standards.
• Analyzing and guiding the development of performance metrics and benchmarks to track and assess the effectiveness of all marketing programs, tools and collateral.
• Championing and enhancing organizational initiatives by positively influencing change management and departmental/enterprise initiatives.
• Having fun, continuously demonstrate curiosity, and be willing to test and learn new approaches and go-to-market strategies.

Requirements

• 1 - 3+ Years experience in financial services or marketing directly aligned to the specific responsibilities for this role.
• Bachelor's degree or equivalent work experience
• Effective written and verbal communication skills.
• Analytical skills and close attention to detail is necessary.
• Demonstrates excellent organizational skills with the ability to prioritize work and balance multiple projects in a time-sensitive environment, and meeting deadlines.
• Ability to evaluate information and implications of a course of action or solution.
• Ability to adapt quickly in a changing work environment.

Benefits

• PTO/parental leave
• Competitive 401K and employee benefits
• Free financial counseling, health coaching and employee assistance program
• Tuition assistance program
• Work arrangements that work for you
• Effective productivity/technology tools and training