CRM Marketing Specialist executing batch email and SMS campaigns to enhance customer engagement for evo's retail brand. Collaborating with teams to improve lifecycle marketing strategies while supporting community and brand loyalty.
Responsibilities
Build and deploy batch email and SMS campaigns using templates, creative plugins, and dynamic content blocks.
Support a smooth, repeatable campaign build process - helping to streamline production and reduce manual lift.
Maintain the email calendar to ensure consistent messaging across categories, seasons, and customer cohorts.
Work closely with the CRM and Creative teams to traffic assets, manage timelines, and ensure campaigns are built and launched accurately.
Collaborate with CRM Manager & Brand Managers to inform email deliverables and ensure timely creative reviews.
Assist with segmentation and versioning based on targeting logic and audience cohorts.
Apply basic personalization and dynamic content to support loyalty messaging and ecosystem awareness.
Help maintain segmentation accuracy and file health across campaigns.
Execute QA processes to ensure content accuracy, segmentation integrity, and rendering across devices and email clients.
Help ensure all communications meet evo’s standards for: ADA compliance, Mobile-first readability, Responsive layout, Brand voice and design consistency.
Set up A/B tests across subject lines, send timing, and creative layouts.
Monitor campaign performance and help compile reports on key metrics.
Share observations and learnings with the CRM team to support ongoing optimization.
Requirements
Must be located in WA,CA,OR,UT, CO and/or Canada
2-3 years of experience in CRM, email/SMS marketing, or digital marketing - ideally in ecommerce, retail, or a consumer brand.
Hands-on experience with an email service provider (ESP), including template editing and campaign deployment.
Familiarity with collaborative design tools (e.g., Figma) is a plus.
Basic understanding of segmentation, personalization, and campaign performance metrics.
Strong attention to detail - especially in QA, copy accuracy, and template consistency.
Comfortable working cross-functionally with creative and marketing teams.
Nice to have: Basic HTML/CSS knowledge for troubleshooting email templates.
Embodies, honors, and lives our core values: The Great 8
Benefits
100% paid health dental and vision
Paid vacation time*, sick leave, 40 hours volunteer paid time off
Paid parental leave for birthing & non birthing parents
Retail quarterly bonus program, profit share program* and long-term compensation program
401k matching
Employee discount and access to pro deals on most the products we sell
NGEY (New Gear Every Year): a new ski or snowboard setup to use for the season
Bike finance program and bike stipend
Time together outside, volunteer activities, community events, ride days and annual retreat
Flexible work schedules, remote work for eligible roles, and dog friendly offices
Career pathing, leadership development, network development, training and performance feedback
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