Head of Marketing leading demand generation strategies at Ververica, a company pioneering real - time AI solutions. Engage and transform the market while collaborating with an experienced team.
About the role
- Marketing Director leading omnichannel marketing campaigns for Elevance Health. Transforming marketing strategy with a focus on customer engagement and retention priorities.
Responsibilities
- Improve campaign planning effectiveness by setting standards and ensuring consistent planning
- Serve as a team plan, providing coaching, prioritization, and performance oversight
- Translate enterprise and business marketing strategies into clear, executable omnichannel campaign plans
- Oversee development of GTM planning artifacts including journey maps, channel strategies, forecasts, and test-and-learn road maps
- Establish and maintain planning governance, processes, and ways of working to improve scalability and speed-to-market
- Partner with cross-functional teams to identify and manage dependencies across data, assets, technology, and timelines
- Ensure campaign plans and briefs are complete, aligned, and ready for execution prior to intake and activation
- Partner with stakeholders to define measurement frameworks, KPIs, and performance forecasts
- Monitor campaign performance and synthesize insights to inform future planning and optimization
- Serve as a senior point of contact and escalation for campaign planning risks, tradeoffs, and delivery challenges
- Leverage marketing technology and data platforms (e.g., Data Cloud, SFMC, AEM) to inform planning and optimization
- Educates team members to ensure campaigns are leveraging AI features, automation opportunities and best practices
Requirements
- Requires a BA/BS degree
- minimum of 8 years of experience
- experience in healthcare marketing
- experience supporting both B2C and B2B audiences
- experience working in highly matrixed, enterprise environments
- strong oral, written and interpersonal communication skills
- problem-solving skills
- facilitation skills
- analytical skills
Benefits
- comprehensive benefits package
- incentive and recognition programs
- equity stock purchase
- 401k contribution
- medical, dental, vision, short and long term disability benefits
- Paid Time Off
- merit increases
- bonus programs
- wellness programs
- financial education resources
Job title
Job type
Experience level
Salary
Degree requirement
Tech skills
Location requirements
Director of Marketing and Communications leading the external relations strategy at Contemporary American Theater Festival. Overseeing marketing, PR, and box office while fostering community engagement.
Affiliate Marketing Executive at Lovehoney Group driving global affiliate strategy across key markets. Supporting campaign execution and growth to meet revenue and margin targets in the affiliate programme.
Marketing Executive for tech consultancies Scott Logic and Marra shaping their digital presence and managing marketing campaigns. Involves varied responsibilities across two North East companies.
Principal Health Systems Marketing Director leading marketing strategy for Exact Sciences’ multi - cancer screening test. Collaborating with stakeholders to drive adoption among health systems and improve patient outcomes.
VP of Marketing responsible for driving growth through effective marketing strategies for a SaaS platform. Overseeing brand and demand generation while leading a marketing team in Austin.
Brand Marketing Director driving global brand perception and strategy at PayJoy. Overseeing brand identity, campaigns, and performance metrics in a mission - focused environment.
Senior Director serving as Chief of Staff to CMO in Adobe's Enterprise Marketing. Leading strategic initiatives and executive communications across teams in a dynamic environment.
Outreach Marketing Executive at Confused.com, the UK’s first insurance comparison platform. Supporting the growth of insurance verticals through creative link - building campaigns.
Brand & Marketing Director for EMEA leading strategic marketing initiatives and high - impact strategies while managing cross - functional teams. Must have extensive experience in brand marketing and people management.