Hybrid Director of Marketing – Communications

at Contemporary American Theater Festival

• Job title: Director of Marketing – Communications
• Job type: Full Time
• Experience level: Lead
• Salary: $70,000 - $80,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Shepherdstown, United States

About the role

• Director of Marketing and Communications leading the external relations strategy at Contemporary American Theater Festival. Overseeing marketing, PR, and box office while fostering community engagement.

Responsibilities

• Lead the development and implementation of a marketing strategy that creates strong audience loyalty and recognition.
• Develop single ticket, subscription, and group sales goals and implement strategies, including dynamic pricing strategies, to achieve those goals.
• Identify target audiences including out of market/regional marketing, and develop cost-effective strategies to reach and convert patrons.
• Monitor sales on a daily basis, staying nimble in the strategic direction and tailoring plan as needed to maximize sales.
• Work closely with the Artistic Director to effectively communicate the artistic vision of the organization through all marketing and development initiatives.
• Manage and execute the presentation and promotion of CATF’s mission, vision, values, message, and image internally and externally.
• Work collaboratively with the Development Department to provide an integrated approach between fundraising and marketing to increase patron engagement and loyalty.
• Act as a brand steward and drive consistency in all communications.
• Develop and implement web and e-marketing partnerships and social media strategy.
• Provide creative direction for all marketing collateral and advertising campaigns, including direct mail campaigns.
• Oversee public relations and communications in collaboration with contracted Publicist.
• Contract and oversee relationships with outside vendors/consultants for PR, digital marketing, advertising, etc.
• In collaboration with the Director of Development, supervise the Marketing & Development Assistant.
• During the Summer Festival, directly supervise Box Office Manager and Marketing Intern and indirectly supervise Front of House, Box Office, and Concessions teams.
• In collaboration with the Managing Director, develop and manage marketing budget.
• Provide detailed reporting and analysis through use of Spektrix, CATF’s customer relationship management tool.
• Prepare and present concise, regular reports on sales, campaign performance, strategies and learnings to CATF leadership including Board of Directors.
• Build and maintain non-transactional relationships with organizations and affinity groups.
• Serve as a public representative for CATF to the community.

Requirements

• A minimum of 5 years of marketing experience in the non-profit sector, preferably in the performing arts
• Excellent organizational, written/oral communication, and interpersonal skills
• Creative and strategic thinking, with an ability to grasp the organization’s big picture
• Motivated self-starter, with the ability to work as part of a small, dedicated team
• Strong commitment to anti-racism and anti-oppression practices.
• Experience with ticket sales/database platforms such as Tessitura, Sales Force, Spektrix (Spektrix experience a plus)
• Excellent computer skills including CRMs, Microsoft Office and the Google Workplace Suite

Benefits

• 100% employer-paid medical, dental, and vision insurance for employees
• Simple IRA retirement plan with company match
• Generous PTO policy
• 10 paid company holidays per year