Affiliate Marketing Executive at Lovehoney Group driving global affiliate strategy across key markets. Supporting campaign execution and growth to meet revenue and margin targets in the affiliate programme.
About the role
- VP of Marketing responsible for driving growth through effective marketing strategies for a SaaS platform. Overseeing brand and demand generation while leading a marketing team in Austin.
Responsibilities
- Define and personally help execute the overall marketing strategy to achieve 100% YoY growth, reporting progress clearly to leadership
- Translate ambitious growth targets into concrete plans, campaigns, and weekly execution
- Stay close to the work to ensure strategy survives contact with reality
- Drive predictable pipeline growth across inbound, outbound, ABM, paid media, events, and partnerships
- Work hands-on with campaigns, channels, and experiments to identify what actually converts
- Own funnel performance end to end, from first touch through to revenue impact
- Own product positioning and messaging to clearly differentiate Silktide in the market
- Personally contribute to core messaging, narratives, and high-impact content
- Enable Sales with clear, usable collateral, tools, and campaign alignment
- Partner closely with Sales and Operations to align on lead quality, funnel metrics, and revenue outcomes
- Join pipeline reviews and retrospectives to stay grounded in real performance
- Adjust strategy and execution quickly based on feedback and results
- Strengthen Silktide’s brand presence and credibility through consistent, high-quality execution
- Build and scale thought leadership that reflects real expertise and customer value
- Ensure brand work supports growth, not vanity metrics
- Build customer marketing programs that reduce churn, drive expansion, and create advocacy
- Work with Customer Success to turn outcomes into stories and proof points
- Treat existing customers as a core growth lever, not an afterthought
- Establish a deeply data-driven marketing culture, personally engaging with metrics and performance
- Track and act on CAC, LTV, ROI, conversion rates, and campaign effectiveness
- Optimise the marketing tech stack and operations to scale lead generation and nurture without friction
- Own, manage, and allocate the marketing budget for maximum efficiency and return
- Make disciplined trade-offs and investment decisions based on data and outcomes
- Lead as a player-coach: execute with the team, lead by doing, and never delegate work you are not willing or able to do yourself
Requirements
- You have 5+ years of senior B2B marketing experience, ideally in SaaS
- You have personally executed demand generation and growth programs
- You are comfortable writing, launching, testing, and iterating yourself
- You are highly data-driven and confident owning performance metrics
- You enjoy being close to the work and moving quickly
- You thrive in fast-growing, imperfect environments
- You lead through action, not hierarchy
- You are fluent in English and authorized to work in the United States
Benefits
- A shiny new MacBook
- Private Insurance, including Health, Dental, and Vision, plus Wellness Allowance
- Company Sponsored 401(k) Retirement Plan
- 20 days paid vacation plus public holidays, increasing with tenure
- Casual Dress Code, Flexible Schedule, Weekly Paid Lunches, and Monthly Company Outings
Job title
Job type
Experience level
Salary
Degree requirement
Location requirements
Marketing Executive for tech consultancies Scott Logic and Marra shaping their digital presence and managing marketing campaigns. Involves varied responsibilities across two North East companies.
Principal Health Systems Marketing Director leading marketing strategy for Exact Sciences’ multi - cancer screening test. Collaborating with stakeholders to drive adoption among health systems and improve patient outcomes.
Brand Marketing Director driving global brand perception and strategy at PayJoy. Overseeing brand identity, campaigns, and performance metrics in a mission - focused environment.
Senior Director serving as Chief of Staff to CMO in Adobe's Enterprise Marketing. Leading strategic initiatives and executive communications across teams in a dynamic environment.
Outreach Marketing Executive at Confused.com, the UK’s first insurance comparison platform. Supporting the growth of insurance verticals through creative link - building campaigns.
Brand & Marketing Director for EMEA leading strategic marketing initiatives and high - impact strategies while managing cross - functional teams. Must have extensive experience in brand marketing and people management.
Head of Marketing responsible for brand strategy and team leadership at Berlin - based healthcare startup Patronus. Leading marketing initiatives to drive growth and visibility in the market.
Marketing Director leading comprehensive marketing strategies at Shaw Industries. Responsible for brand management, budget oversight, and integrated campaign initiatives.
Director of Marketing & Communications leading the AAC’s marketing strategies and brand management. Collaborating on marketing initiatives, overseeing communications, and enhancing member engagement.