Hybrid Brand Marketing Director

at PayJoy

• Job title: Brand Marketing Director
• Job type: Full Time
• Experience level: Lead
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Mexico City, Mexico

About the role

• Brand Marketing Director driving global brand perception and strategy at PayJoy. Overseeing brand identity, campaigns, and performance metrics in a mission-focused environment.

Responsibilities

• Define, build, and scale how the world perceives PayJoy. You’ll develop the brand strategy, visual and verbal identity systems, and brand campaigns.
• Balance data with creativity, storytelling with performance, to establish the foundations for a world-class brand function that drives measurable business impact.
• Create a measurably effective brand function with KPIs for brand health (awareness, consideration, preference)
• Define and articulate PayJoy’s brand positioning, purpose, and value proposition across audiences and markets.
• Create the PayJoy brand architecture, messaging framework, tone of voice, and visual identity guidelines.
• Lead the conception and execution of cross-channel campaigns to drive awareness and trust.
• Collaborate with Product Marketing, Growth, Design, and Communications to ensure brand consistency and coherence across every touchpoint.
• Translate the company’s mission and impact into compelling narratives for investors, partners, and customers.

Requirements

• Bachelor's degree or studying in a field related to Social Marketing.
• 10+ years of experience in marketing, with at least 5 years in brand or integrated marketing roles; fintech experience is a plus.
• Proven success launching or scaling brand strategies in early-stage or high-growth environments.
• Strong analytical mindset and comfort building experiments, interpreting brand and performance metrics.
• Ability to think strategically while executing hands-on initiatives in a fast-paced, dynamic environment.
• Excellent storytelling skills and understanding of how brand drives acquisition, retention, and trust.

Benefits

• Local benefits depending on the country of hire
• Company-funded health insurance for employee and immediate family
• Company-funded employee life and disability insurance
• Paid vacation days, unlimited sick leave
• $2,000 USD annual Co-working travel perk
• $2,000 USD annual Professional Development perk
• Phone finance, headphone benefit, home office equipment allowance and wellness perks
• Catered lunches