Affiliate Marketing Executive at Lovehoney Group driving global affiliate strategy across key markets. Supporting campaign execution and growth to meet revenue and margin targets in the affiliate programme.
About the role
- Brand Marketing Director driving global brand perception and strategy at PayJoy. Overseeing brand identity, campaigns, and performance metrics in a mission-focused environment.
Responsibilities
- Define, build, and scale how the world perceives PayJoy. You’ll develop the brand strategy, visual and verbal identity systems, and brand campaigns.
- Balance data with creativity, storytelling with performance, to establish the foundations for a world-class brand function that drives measurable business impact.
- Create a measurably effective brand function with KPIs for brand health (awareness, consideration, preference)
- Define and articulate PayJoy’s brand positioning, purpose, and value proposition across audiences and markets.
- Create the PayJoy brand architecture, messaging framework, tone of voice, and visual identity guidelines.
- Lead the conception and execution of cross-channel campaigns to drive awareness and trust.
- Collaborate with Product Marketing, Growth, Design, and Communications to ensure brand consistency and coherence across every touchpoint.
- Translate the company’s mission and impact into compelling narratives for investors, partners, and customers.
Requirements
- Bachelor's degree or studying in a field related to Social Marketing.
- 10+ years of experience in marketing, with at least 5 years in brand or integrated marketing roles; fintech experience is a plus.
- Proven success launching or scaling brand strategies in early-stage or high-growth environments.
- Strong analytical mindset and comfort building experiments, interpreting brand and performance metrics.
- Ability to think strategically while executing hands-on initiatives in a fast-paced, dynamic environment.
- Excellent storytelling skills and understanding of how brand drives acquisition, retention, and trust.
Benefits
- Local benefits depending on the country of hire
- Company-funded health insurance for employee and immediate family
- Company-funded employee life and disability insurance
- Paid vacation days, unlimited sick leave
- $2,000 USD annual Co-working travel perk
- $2,000 USD annual Professional Development perk
- Phone finance, headphone benefit, home office equipment allowance and wellness perks
- Catered lunches
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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