Brand & Marketing Director for EMEA leading strategic marketing initiatives and high - impact strategies while managing cross - functional teams. Must have extensive experience in brand marketing and people management.
About the role
- Outreach Marketing Executive at Confused.com, the UK’s first insurance comparison platform. Supporting the growth of insurance verticals through creative link-building campaigns.
Responsibilities
- Campaign support and generation: generate ideas for online resources and content that is specifically targeted to individual, and relevant publications and websites
- Creation of outreach materials: write outreach pitches and press releases, tailored to target audiences
- Prospecting: create tailored, detailed prospect lists with relevant targets for each outreach campaign created
- Outreach promotion: pitch outreach materials to the relevant prospect lists to secure high-quality links, focusing on delivering specific activity to high authority websites
- Collaboration: collaborate effectively with internal teams across RVU, such as content writers, designers, SEO, PR, and the wider outreach team to ensure campaigns fall into wider teams’ KPIs and business goals
- Reporting: autonomously complete internal outreach tracking sheets to monitor and report on the performance of campaigns
- Learning & Development: work with your manager to learn marketing practices, tools, and platforms, following continually evolving SEO and outreach landscapes. Apply learnings to improve individual processes and share with the wider team(s) where necessary.
Requirements
- Digital Interest: a keen interest in the digital environment of SEO, AI, and a desire to learn and upskill where necessary
- Foundational Knowledge: basic knowledge of specific marketing tools, platforms, or search engine best practices (e.g., Google search principles). Understanding of link building impact within wider SEO strategy
- Communication Skills: strong written and verbal communication skills to create best-in-practice outreach materials and support teammates proactively
- Analytical Basics: basic understanding of data and the ability to focus on task accuracy when reviewing campaign results
- Growth Mindset: an openness to feedback and a willingness to ask questions to develop your skills
- Creativity: ability to follow creative guidance and contribute fresh ideas to campaign executions.
Benefits
- We want to give you a great work environment, support your growth both personally and professionally, and provide benefits that make your time at RVU even more enjoyable. Here are some of the benefits you can look forward to:
- 10% discretionary yearly bonus and yearly pay reviews (based on RVU and personal performance)
- A hybrid working approach with 2 in-office days per week and up to 22 working days per year to “work from anywhere”
- Employer-matching pension contributions up to 7.5%
- A one-off £300 “work from home” budget to help contribute towards a great work environment at home
- Excellent maternity, paternity, shared parental, and adoption leave policy, for those key moments in your life
- 25 days holiday (increasing with years of employment to 30 days) + 2 days “my time” per year
- Private medical cover, critical illness cover and employee assistance programme
- A healthy learning and training budget
- Electric vehicle and cycle to work schemes
- Free in-office gym, accessible 7 days a week
- Free breakfast in the office daily
- You’ll be equipped with great technology (choice of Mac or Windows)
- Free access to the Calm and Peppy app for physical and mental health
- Regular events - from team socials to company-wide events with insightful external speakers, we want to make sure our colleagues continue to feel connected.
Job title
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