Outreach Marketing Executive at Confused.com, the UK’s first insurance comparison platform. Supporting the growth of insurance verticals through creative link-building campaigns.
Responsibilities
Campaign support and generation: generate ideas for online resources and content that is specifically targeted to individual, and relevant publications and websites
Creation of outreach materials: write outreach pitches and press releases, tailored to target audiences
Prospecting: create tailored, detailed prospect lists with relevant targets for each outreach campaign created
Outreach promotion: pitch outreach materials to the relevant prospect lists to secure high-quality links, focusing on delivering specific activity to high authority websites
Collaboration: collaborate effectively with internal teams across RVU, such as content writers, designers, SEO, PR, and the wider outreach team to ensure campaigns fall into wider teams’ KPIs and business goals
Reporting: autonomously complete internal outreach tracking sheets to monitor and report on the performance of campaigns
Learning & Development: work with your manager to learn marketing practices, tools, and platforms, following continually evolving SEO and outreach landscapes. Apply learnings to improve individual processes and share with the wider team(s) where necessary.
Requirements
Digital Interest: a keen interest in the digital environment of SEO, AI, and a desire to learn and upskill where necessary
Foundational Knowledge: basic knowledge of specific marketing tools, platforms, or search engine best practices (e.g., Google search principles). Understanding of link building impact within wider SEO strategy
Communication Skills: strong written and verbal communication skills to create best-in-practice outreach materials and support teammates proactively
Analytical Basics: basic understanding of data and the ability to focus on task accuracy when reviewing campaign results
Growth Mindset: an openness to feedback and a willingness to ask questions to develop your skills
Creativity: ability to follow creative guidance and contribute fresh ideas to campaign executions.
Benefits
We want to give you a great work environment, support your growth both personally and professionally, and provide benefits that make your time at RVU even more enjoyable. Here are some of the benefits you can look forward to:
10% discretionary yearly bonus and yearly pay reviews (based on RVU and personal performance)
A hybrid working approach with 2 in-office days per week and up to 22 working days per year to “work from anywhere”
Employer-matching pension contributions up to 7.5%
A one-off £300 “work from home” budget to help contribute towards a great work environment at home
Excellent maternity, paternity, shared parental, and adoption leave policy, for those key moments in your life
25 days holiday (increasing with years of employment to 30 days) + 2 days “my time” per year
Private medical cover, critical illness cover and employee assistance programme
A healthy learning and training budget
Electric vehicle and cycle to work schemes
Free in-office gym, accessible 7 days a week
Free breakfast in the office daily
You’ll be equipped with great technology (choice of Mac or Windows)
Free access to the Calm and Peppy app for physical and mental health
Regular events - from team socials to company-wide events with insightful external speakers, we want to make sure our colleagues continue to feel connected.
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