Marketing Director for Tanger creating and executing marketing plans for communities and retail centers in Columbus. Focusing on sales growth, sponsorship, and effective media strategies.
About the role
- Principal Health Systems Marketing Director leading marketing strategy for Exact Sciences’ multi-cancer screening test. Collaborating with stakeholders to drive adoption among health systems and improve patient outcomes.
Responsibilities
- drives marketing strategy and execution for Exact Sciences’ multi-cancer screening test in health systems
- leads development of positioning, messaging, and resources that create differentiation for Cancerguard among C- and D-suite health system leaders
- guides segmentation and targeting activities
- collaborates with field leaders and account managers to drive execution
- establishes and measure KPIs to gauge effectiveness of key initiatives
- cultivates and synthesizes market and customer insights to ensure in-depth, real-time understanding of drivers and barriers to test adoption
- partners closely with cross-functional stakeholders to develop, design, execute, assess, and refine initiatives in the health system channel
Requirements
- A Bachelor's degree in marketing, business, science or related field.
- 8+ years of progressively responsible experience within marketing, sales or related function.
- Demonstrated success with assimilating data/publications into compelling commercial messages.
- Knowledge of cancer diagnostics, molecular diagnostics, or preventive health markets.
- Relationships with Health Systems, Managed Markets and KOLs preferred.
- Applicants must be currently authorized to work in country where work will be performed on a full or part-time basis.
- Demonstrated ability to perform the Essential Duties of the position with or without accommodation.
Benefits
- paid time off (including days for vacation, holidays, volunteering, and personal time)
- paid leave for parents and caregivers
- a retirement savings plan
- wellness support
- health benefits including medical, prescription drug, dental, and vision coverage
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