Paid Media Specialist focused on execution and analysis across paid media channels for a growth marketing team. Engaging in optimizations, reporting, and creator - led advertising to enhance performance.
About the role
- Growth Marketing Channel Manager scaling Eko's B2C direct-response acquisition channels focusing on programmatic and paid social marketing. Driving efficiency and revenue growth in a fast-paced digital health environment.
Responsibilities
- Lead and scale select B2C direct-to-consumer marketing channels, with an immediate focus on ROAS performance. Will start with programmatic display/native as the primary channel of focus, with additional channels to be taken on in the future following business need and bandwidth
- Build and manage full-funnel acquisition strategies, through prospecting net new audiences and retargeting high-intent users, to grow incremental revenue at efficient ROAS
- Proactively own the full lifecycle of channel management: onboarding, research, planning, execution, creative strategy, tactical optimization, and reporting—with an innovative, test-and-learn mindset.
- Optimize channels by proactively improving targeting, creative strategy, testing velocity, bid strategies, landing page strategy, etc. to improve ROAS at scale
- Drive channels’ creative strategy and storytelling—developing clear, compelling narratives for each audience, based on channel-specific performance data and brainstormed new ideas
- Establish clear performance goals, KPIs, and tracking frameworks for each channel with a primary focus on ROAS and scalability.
- Present weekly performance updates, insights, and optimization recommendations to cross-functional stakeholders and leadership.
- Partner closely with creative, content, ecommerce, and analytics teams to develop compelling channel-specific messaging, assets, and customer journeys.
- Collaborate with BI and data teams to develop attribution frameworks, and reporting that drive decision-making.
- Stay ahead of marketing, platform, and creative trends to identify new opportunities that keep Eko competitive.
Requirements
- 5+ years of experience in digital marketing at B2C direct-to-consumer companies
- Meaningful hands-on experience in channels like programmatic display/native, paid social (Meta, TikTok, Pinterest) or paid search (Google, Bing) at ~$500k+ monthly spend
- Proven success driving incremental, ROAS-positive acquisition.
- Strong analytical abilities and experience interpreting performance data to drive optimization and scale.
- Proficiency with Excel/Sheets (including pivot tables and core formulas like vlookups).
- Ability to work with imperfect datasets and build structured reporting frameworks.
- Strong understanding of full-funnel marketing and how to balance top- and bottom-funnel investments.
- Excellent communication, collaboration, and cross-functional stakeholder management skills.
- Track record of proactive problem-solving and strategic thinking.
- Experience in fast-paced, high-growth, eCommerce startups, with strong ROAS discipline and Q4 seasonality
- Bachelor's degree
Benefits
- The opportunity to work on products that impact the health of millions of people.
- Generous paid-time off
- Stock incentive plans
- Medical/Dental/Vision, Disability + Life Insurance
- One Medical membership
- Parental Leave
- 401k Matching
- Wellness programs and perks (Headspace, Ginger, Aaptiv, Physera)
- Learning and Development stipend
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