Paid Media Specialist focused on execution and analysis across paid media channels for a growth marketing team. Engaging in optimizations, reporting, and creator - led advertising to enhance performance.
About the role
- Growth Marketing Manager managing paid digital channels with a 7-figure budget for Orchard. Driving growth and efficiency through analysis and campaign management.
Responsibilities
- Manage a 7-figure marketing budget, setting and managing to ambitious KPIs across Paid Search, Paid Social, and other new channels
- Create a testing strategy that encompasses testing within existing channels and identifying and executing tests in new channels
- Work with our no-code web development tooling and product teams to test new landing page experiences, segmentation, and targeting tactics
- Collaborate with internal creative team to launch customer-centric creative tests across a variety of formats (ex: static, video, testimonials)
- Maintain and share weekly reporting dashboards, ensuring you’re digging into the “why” behind campaign performance
- Build a deep understanding of our customer funnel, ensuring your channels are driving high-quality leads
Requirements
- 2+ years of experience driving growth within a B2C performance marketing function
- Background in digital marketing with emphasis on Meta and Google, other digital channels a plus
- Aptitude for rigorous experimentation, relentlessly seeking ways to improve campaign efficiency and profitability
- Deep experience with data analytics and visualization platforms such as Tableau, Google Analytics, or Looker
- Experience with high consideration/LTV products
- Strong written and verbal communication skills and can synthesize learnings to share with stakeholders and executive leadership
- Amazing attention to detail
- Team player attitude and comfort working in a fast-paced environment
Benefits
- Stock options and other incentive pay may be provided as part of the compensation package
- Full range of medical, financial, and/or other benefits
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No Education Requirement
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