Paid Media Specialist focused on execution and analysis across paid media channels for a growth marketing team. Engaging in optimizations, reporting, and creator - led advertising to enhance performance.
About the role
- Senior Manager leading Demand Growth Insights at Mondelez International. Driving strategy and execution for demand spaces to unlock growth opportunities in the snacking market.
Responsibilities
- Define and articulate the global vision for the Demand Spaces program, leading its evolution from a strategic planning tool to a robust commercialization engine.
- Develop and refine innovative methodologies for identifying, analyzing, and sizing demand spaces, ensuring global consistency and local relevance.
- Guide long-term portfolio strategy for the company via a global, holistic view of demand spaces and demand-led growth.
- Develop principles and provide strategic insights and tools to influence commercial teams’ decisions in defining “Where to Play” and “How to Win” for our categories and brands within the broader snacking landscape across markets.
- Work closely with global and local business teams to oversee the end-to-end execution of demand spaces research across markets, ensuring high-quality data collection, analysis, and interpretation.
- Own the annual demand spaces deployment and market update agenda.
- Manage relationships with external research partners, ensuring efficient project delivery within budget, high-quality outputs with strong ROI, and adherence to best-in-class research practices.
- Champion the integration of demand space insights into our business growth planning process, innovation pipelines, brand positioning, and commercial activation.
- Design and facilitate dynamic workshops with cross-functional teams (Marketing, R&D, Sales, Category Management) to "bring the data to life," fostering deep understanding and application of demand space insights.
- Act as the primary owner and custodian of our demand spaces data ecosystem and dashboard tool, ensuring its ongoing relevance, accessibility, and utility including advanced technology and functionality.
- Develop compelling narratives and presentations that clearly communicate rich demand insights and recommendations to senior leadership and cross-functional commercial teams.
- Serve as the global subject matter expert on all aspects of demand spaces.
- Lead the change management and required upskilling programs to embed demand space thinking and analytical capabilities across the organization, expanding its commercial application and fostering a culture of consumer-centricity.
- Collaborate closely with local insights teams to ensure consistent application and adaptation of the demand spaces framework.
- Lead, mentor, and develop two direct reports dedicated to the Demand Spaces program, fostering their growth and empowering them via various experiences while ensuring their contributions align with program objectives.
Requirements
- 8+ years of progressive experience in consumer insights, market research, strategic planning, product marketing, or a related field within a global CPG company or leading research agency.
- Demonstrated expertise in demand spaces/demand-centric growth, consumer segmentation, or similar consumer-centric strategic frameworks.
- Proven experience in managing complex global research programs from strategy to execution.
- Proficiency in various qualitative and quantitative research methodologies, including advanced analytics.
- Exceptional strategic thinking and analytical capabilities, with the ability to synthesize complex data into clear, actionable insights.
- Strong storytelling and presentation skills, capable of influencing senior stakeholders and driving organizational change.
- Experience with data visualization tools (e.g., Tableau, Power BI) and dashboard management.
- Excellent project management skills, with the ability to manage multiple projects simultaneously and deliver results under pressure.
- Strong leadership skills and a proven ability to partner and communicate with stakeholders at all levels in the organization.
- A proactive, curious, and innovative mindset with a passion for consumers and brands.
- Global mindset and experience working in across multi-cultural contexts and in remote teams.
Benefits
- health insurance
- wellness and family support programs
- life and disability insurance
- retirement savings plans
- paid leave programs
- education related programs
- paid holidays and vacation time
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