Paid Media Specialist focused on execution and analysis across paid media channels for a growth marketing team. Engaging in optimizations, reporting, and creator - led advertising to enhance performance.
About the role
- Director of Revenue Growth Management leading pricing strategies for market position at Kimberly-Clark. Driving brand pricing, trade analytics, and team collaboration for growth and revenue optimization.
Responsibilities
- Lead all Revenue Management functions to establish Kimberly-Clark’s position in the market with clear price, package, channel, and portfolio architectures.
- Direct the development within a critical business unit of end-to-end brand pricing strategies, price pack, and commercialization strategies in partnership with Brand Marketing and BU Sales.
- Link multiple cross-functional teams to monetize consumer insights into tangible and significant Net Realized Revenue (NRR) improvement.
- Serve as a key strategic partner to the Brand GM’s to guide the development of the category vision which will allow K-C to assert itself as the category leader in terms of both growth and vision.
- Serve as internal project lead for pricing deep dives managing key stakeholders within the BU while providing critical direction to the GM for decision-making.
- Define the role of pricing and promotion in the category, aligned to consumer/shopper segments, evaluation of competitor pricing and promotion strategies.
Requirements
- 10+ years of business experience and 6+ years within revenue management in the consumer sector.
- Demonstrated significant initiative, tenacity, and leadership in prior job.
- Strong conceptual thinker, able to quickly identify issues and develop solutions to complex problems.
- Must be able to establish credibility with key stakeholders and know how to communicate both up and down the chain.
- Good understanding of the breadth of marketing strategies and a solid understanding of cross-functional considerations such as customer development, financial literacy, and supply chain implications of pricing/PPA options.
- Individual must be able to influence individuals at levels senior to him or her and drive effective Change Management regarding Net Realized Revenue (NRR) from both a process and cultural mindset perspective.
- Familiar with the principles of building holistic, long-term (12-36 months) pricing, price-pack, and promotional pricing strategies.
- Individual must be able to navigate through a complex matrix of cross-functional considerations to guide strategic development and translate them into operations and execution.
Benefits
- Great support for good health with medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions.
- Access to an on-site fitness center, occupational health nurse, and allowances for high-quality safety equipment.
- Flexible Savings and spending accounts to maximize health care options and stretch dollars when caring for yourself or dependents.
- Diverse income protection insurance options to protect yourself and your family in case of illness, injury, or other unexpected events.
- Additional programs and support to continue your education, adopt a child, relocate, or even find temporary childcare.
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