Growth Marketing Lead responsible for strategy and execution of marketing campaigns at a mental health tech startup. Collaborating across teams to grow engagement and marketplace adoption.
About the role
- Growth Marketing Specialist focusing on media partnerships for DraftKings. Leading campaign strategy, execution, and performance analysis in a fast-paced entertainment environment.
Responsibilities
- Lead day-to-day strategy, planning, and execution for DraftKings’ marquee media partnerships
- Oversee integrated campaign activations across linear, OTT, and digital media
- Act as the primary liaison between DraftKings and media and agency partners
- Partner cross-functionally with Brand, Creative, Paid Media, Legal, and Analytics
- Track and report on partnership performance, creative executions, and budget management
- Identify and capitalize on key sports and entertainment moments for media activations
- Stay current on media trends, sports integrations, and evolving marketing platforms
Requirements
- 5+ years of experience in marketing, media partnerships, or sports entertainment
- Bachelor’s degree in Marketing, Communications, Sports Management, Business, or a related field
- Strong understanding of both linear and digital media ecosystems
- Proven experience managing external partnerships and cross-functional campaign execution
- Excellent project management and organizational skills
- Analytical mindset with comfort working alongside data and measurement teams
- Passion for sports, media, and entertainment
Benefits
- health insurance
- 401(k) matching
- paid time off
- equity
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