PC
Product Marketing Manager blending go - to - market strategy, UX, and product experiences for engaging customer journeys at a tech company.
About the role
- Product Marketing Specialist at Bobcat focusing on product marketing, dealer enablement, and brand experience across EMEA. Engage in communication strategies, research, and literature development.
Responsibilities
- Craft and support communication strategies for Bobcat products across EMEA, grounded in customer and market needs.
- Run research and competitive insights, partnering with agencies and our Marketing & Communication team.
- Lead commercial literature creation (brochures, flyers, catalogues) and coordinate printing & distribution with suppliers.
- Drive dealer communications, including regular e‑newsletters and webinar support.
- Own invoice processing for literature and printing, ensuring accuracy and budget alignment.
Requirements
- Experience in project management and commercial literature development
- Fluent English; German/French (or other languages) are a plus
- Comfortable working with details, deadlines, and multiple stakeholders
- 2+ years in a Marketing Specialist or similar role
- Machinery industry knowledge is a plus.
Benefits
- a contribution to pension insurance of 3% of gross salary
- meal vouchers
- 25 days of vacation
- Hybrid work – enjoy working from home for and flexible working hours schedule
- Dynamic and innovative working environment – modern offices with fully equipped facilities
- Opportunity to become part of a global market leader
- Personal and professional growth – career development, training, and education
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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