Product Marketing Specialist at Bobcat focusing on product marketing, dealer enablement, and brand experience across EMEA. Engage in communication strategies, research, and literature development.
Responsibilities
Craft and support communication strategies for Bobcat products across EMEA, grounded in customer and market needs.
Run research and competitive insights, partnering with agencies and our Marketing & Communication team.
Lead commercial literature creation (brochures, flyers, catalogues) and coordinate printing & distribution with suppliers.
Drive dealer communications, including regular e‑newsletters and webinar support.
Own invoice processing for literature and printing, ensuring accuracy and budget alignment.
Requirements
Experience in project management and commercial literature development
Fluent English; German/French (or other languages) are a plus
Comfortable working with details, deadlines, and multiple stakeholders
2+ years in a Marketing Specialist or similar role
Machinery industry knowledge is a plus.
Benefits
a contribution to pension insurance of 3% of gross salary
meal vouchers
25 days of vacation
Hybrid work – enjoy working from home for and flexible working hours schedule
Dynamic and innovative working environment – modern offices with fully equipped facilities
Opportunity to become part of a global market leader
Personal and professional growth – career development, training, and education
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